Affiliate Marketing News

The Affiliate & Partner Marketing Association has launched a new membership tier aimed at the growing number of freelancers and consultants working in the industry.

AI search is upending how people discover information, how affiliate content is used and how their contributions are measured and rewarded.

The arrival of the European Union’s Artificial Intelligence Act this August is expected to bring big changes to marketers using AI.

The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.

The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.

Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.

The APMA’s Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.

We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.

The APMA has welcomed the publication of Germany’s first Affiliate and Partner Marketing market report, produced by the Affiliate and Partner Marketing Circle (APMC), a new working group within the German Association for the Digital Economy (BVDW).

Publishers are being asked to complete a short, eight-question census on artificial intelligence. And brands are encouraged to share their views as part of the APMA’s commitment to creating content designed to address their painpoints and blockers.

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.

The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.

Brands and agencies are spending more time and budget than ever trying to reach consumers. New research from Reward Gateway | Edenred suggests that what really counts is the quality and timing of the offer, and whether it meets the consumer where their expectations actually are.

Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.

Check out all the photos from the APMA’s 2026 State of the Affiliate Nation research event held in central London on April 30th.

The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are impacting affiliate publishers.

Yesterday we had the pleasure of hosting the APMA’s State of the Affiliate Nation 2026 launch event at Everyman Broadgate in London. Around 100 senior marketers gathered from across the affiliate and partner marketing world

The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on how Google ranks search results and treats third-party publishers within its ecosystem.

Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance Marketing World Unlocked event in London.

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the final two core partners supporting our organisation across 2026: Awin and Partnerize. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as […]

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for compliance and governance. Building on the work of the APMA in 2025 and the UK’s strong record of self-regulation, the new group will work on projects designed to enhance confidence […]

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the next two core partners supporting our organisation across 2026: Acceleration Partners and impact.com. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act […]

The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026.

We have six core sponsor partners for this year and we’re thrilled to announce our first two core partners: Webgains and intent.ly

Our core partners help us to fund our exciting and ambitious roadmap for 2026, ensuring we’re continuing to drive the affiliate UK market forward.

The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s performance. Let’s revisit some of the key insights from last year’s report. The 2025 edition confirmed a consistent picture of where investment sits across the market and where growth is […]

Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries. The APMA this week announced the launch of its AI taskforce focused on projects the affiliate and partner marketing industry will work on in response to the challenges and opportunities […]