Subnetworks Code of Conduct – Consultation
March 31, 2026 | Kevin Edwards
The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.
APMA responds to CMA’s consultations on Google’s search services
March 11, 2026 | Kevin Edwards
The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on how Google ranks search results and treats third-party publishers within its ecosystem.
Card linked offers, brand to brand partnerships and other 2026 affiliate marketing growth drivers
March 10, 2026 | Kevin Edwards
Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance Marketing World Unlocked event in London.
Awin & Partnerize announced as final core APMA sponsors
February 26, 2026 | Kevin Edwards
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the final two core partners supporting our organisation across 2026: Awin and Partnerize. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as […]
APMA launches Compliance and Standards Taskforce
February 18, 2026 | Kevin Edwards
The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for compliance and governance. Building on the work of the APMA in 2025 and the UK’s strong record of self-regulation, the new group will work on projects designed to enhance confidence […]
Acceleration Partners & impact.com announced as new APMA sponsors
February 17, 2026 | Kevin Edwards
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the next two core partners supporting our organisation across 2026: Acceleration Partners and impact.com. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act […]
Webgains and intent.ly announced as APMA Core sponsors for 2026
February 11, 2026 | Kevin Edwards
The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026.
We have six core sponsor partners for this year and we’re thrilled to announce our first two core partners: Webgains and intent.ly
Our core partners help us to fund our exciting and ambitious roadmap for 2026, ensuring we’re continuing to drive the affiliate UK market forward.
UK affiliate market by sector: State of the Nation 2025 | Recap
February 10, 2026 | Kevin Edwards
The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s performance. Let’s revisit some of the key insights from last year’s report. The 2025 edition confirmed a consistent picture of where investment sits across the market and where growth is […]
The future of AI: two affiliate marketing experts share their vision
February 5, 2026 | Kevin Edwards
Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries. The APMA this week announced the launch of its AI taskforce focused on projects the affiliate and partner marketing industry will work on in response to the challenges and opportunities […]
German and UK affiliate markets announce joint research partnership
February 4, 2026 | Kevin Edwards
APMA launches AI affiliate marketing taskforce
February 3, 2026 | Kevin Edwards
Genie Shopping announced as flagship partner for APMA
February 3, 2026 | Kevin Edwards
The APMA launches Advertiser Payments Code of Conduct
January 28, 2026 | Kevin Edwards
APMA launches free RFP template for UK affiliate marketing programmes
January 20, 2026 | Kevin Edwards
Attribution rules: the practical steps you should take today on your affiliate programme
January 16, 2026 | Kevin Edwards
Voice of the Affiliate Nation 2025
December 16, 2025 | Kevin Edwards
Learning from Black Friday 2025 How Brands and Retailers Can Maximise Revenue in the Golden Quarter
December 16, 2025 | Joanna Hunt
Affiliate Marketing 2026: The plot twists ahead, watch the webinar
December 11, 2025 | Kevin Edwards
Affiliate marketing Black Friday & Cyber Monday round-up
December 9, 2025 | Kevin Edwards
APMA audit shows network backing for early funnel affiliates, but work to be done
November 14, 2025 | Kevin Edwards
Building a promo codes strategy that converts and protects margins
November 11, 2025 | patience.kibblewhite@intent.ly
Voice of the Affiliate Nation 2025: How the channel is adapting to AI
October 28, 2025 | Kevin Edwards
APMA webinar summary: fixing affiliate payments to unlock growth
October 22, 2025 | Kevin Edwards
Unlocking Affiliate Investment through Storytelling: Q&A with Julia Stent
October 20, 2025 | Julia Stent (APMA Advisory Board)
Agentic commerce explained: How OpenAI’s & ChatGPT’s approach could transform Affiliate Marketing
October 1, 2025 | Kevin Edwards
The APMA & PI LIVE Europe launch affiliate marketing bursary scheme
September 16, 2025 | Kevin Edwards
The rise of influencer accountability: misrepresentation, fines, and evolving with the industry
August 28, 2025 | Shenaly Amin
APMA launches definitive 2025 publisher survey
August 19, 2025 | Kevin Edwards
Amazon exits Google Shopping: what it means for CSS & Affiliate
August 6, 2025 | Kevin Edwards
APMA launches the only industry-wide brand survey
August 4, 2025 | Kevin Edwards
Making the case for attribution: APMA prepares ICO submission on new data law
July 28, 2025 | Kevin Edwards
We need to hear from you!
July 25, 2025 | Kevin Edwards
Q3 APMA member meeting; catch up on all the latest initiatives
July 25, 2025 | Kevin Edwards
APMA releases affiliate member policy briefing on new Data Bill
July 8, 2025 | Kevin Edwards
APMA backs new data law as catalyst for affiliate & partner marketing growth
June 20, 2025 | Kevin Edwards
APMA launches entry-level membership tier for SMEs and start-ups
June 16, 2025 | Kevin Edwards
Inside the numbers: APMA panel on Affiliate Marketing’s 2025 success
June 3, 2025 | Kevin Edwards
Genie Ventures: Driving Success Through Team, Culture & Thought Leadership
May 28, 2025 | Ciaron Dunne
The EU’s Digital Fairness Act: A New Era for Influencer and Affiliate Marketing
May 20, 2025 | Shenaly Amin
UK Affiliate and Partner Marketing industry surges to £1.7bn as channel defies economic gloom
May 13, 2025 | Kevin Edwards
Download full guide! Everything you need to know about Publisher Payments
May 1, 2025 | Julia Stent (APMA Advisory Board)
UK guide to affiliate & influencer marketing subnetworks
May 1, 2025 | Kevin Edwards
Everything you need to know about Publisher Payments: Part 3
April 28, 2025 | Julia Stent (APMA Advisory Board)
Everything you need to know about Publisher Payments: Part 2
April 24, 2025 | Julia Stent (APMA Advisory Board)
Everything you need to know about Publisher Payments: Part 1
April 15, 2025 | Julia Stent (APMA Advisory Board)
Know Who to Ask: Network Quality Team Contacts
April 8, 2025 | Kevin Edwards
AI-Generated Content in Marketing: Compliance Opportunities and Challenges
March 25, 2025 | Shenaly Amin
APMA Responds to ICO Consultation on Updated Guidance for Storage and Access Technologies
March 24, 2025 | Kevin Edwards
Downloadable software and browser extensions: the audit
March 4, 2025 | Kevin Edwards
What you need to know about this year’s must-attend affiliate marketing events
February 28, 2025 | Elaine Mercer
Advertiser Connect: brand-only networking in London
February 13, 2025 | Elaine Mercer
The Future of UK Affiliate and Partner Marketing is Frictionless!
February 13, 2025 | Chris Pettit
Vote for your favourite affiliate marketing project
February 13, 2025 | Kevin Edwards
Downloadable Software & Browser Extensions in affiliate marketing: FAQs
January 14, 2025 | Kevin Edwards
2025 Affiliate Marketing Trends; free download
December 18, 2024 | Kevin Edwards
How to Ensure You Have Best-in-Class Affiliate Tracking
December 16, 2024 | Angela Ballard
2025 Affiliate Marketing trends with a twist – PART THREE
December 13, 2024 | Kevin Edwards
2025 Affiliate Marketing trends with a twist – PART TWO
December 11, 2024 | Kevin Edwards
2025 Affiliate Marketing trends with a twist – PART ONE
December 9, 2024 | Kevin Edwards
Affiliate marketing tracking insights lead to 60% revenue boost
December 4, 2024 | Moonpull
Black Friday affiliate insights from APMA members
November 28, 2024 | Kevin Edwards
Google’s latest manual penalties tightens the screw on affiliates
November 21, 2024 | Kevin Edwards
5 Data-Centric Ways to Transform Your Affiliate Programme
November 21, 2024 | CJ
Diversifying your affiliate mix with tactical tenancy investment
November 13, 2024 | Webgains
The affiliate marketing challenges defining the industry’s future
November 12, 2024 | Kevin Edwards
Affiliate tracking isn’t just broken, it needs a fundamental reset
November 5, 2024 | Anthony Clements
Podcast: Growth Trends in Affiliate Marketing Uncovered
November 4, 2024 | Kevin Edwards
Industry responds to cashback cookie classification exemption
November 1, 2024 | Kevin Edwards
Boosting Compliance & Visibility: Rightlander’s ‘Trackback’ Solution for Global Affiliate Monitoring
October 30, 2024 | Shenaly Amin
Being smart with commissions: looking beyond last click CPA
October 14, 2024 | Tony May
Affiliate marketing: the £21bn e-commerce powerhouse
October 10, 2024 | Kevin Edwards
ICO offers affiliate reward sites potential cookie consent exemption
October 4, 2024 | Kevin Edwards
What the latest ASA rulings mean for affiliate marketing
September 25, 2024 | Kevin Edwards
Get to know The APMA’s Strategic Advisory Board: Stuart
July 25, 2024 | Jenna Goodchild-Pain
As Google cans third-party cookie deprecation, what does it mean for affiliate marketing?
July 23, 2024 | Kevin Edwards
Get to know The APMA’s Strategic Advisory Board: Rich
July 15, 2024 | Jenna Goodchild-Pain
Get to know The APMA’s Strategic Advisory Board: Eitan
July 3, 2024 | Jenna Goodchild-Pain
What Google’s latest search updates mean for Coupon Publishers
June 11, 2024 | Kevin Edwards
Affiliate Future Tracking Q&A
June 11, 2024 | Jenna Goodchild-Pain
How affiliate categorisation can be unhelpful
May 28, 2024 | Tania Prieto
How do technology partners fit into the affiliate mix?
May 22, 2024 | Eric Laughlin
Rakuten Advertising Tracking Q&A
May 9, 2024 | Jenna Goodchild-Pain
Legal Q&A: cookies, classification and consent
May 7, 2024 | Kevin Edwards
Is it ever fair to zero your commissions?
May 1, 2024 | Georgina Samson
Being patient: Why affiliate marketing is not a quick fix
April 29, 2024 | Rachel Said
Affiliate Marketing: Common Pitfalls to Avoid
April 25, 2024 | Shenaly Amin
The APMA Response to the ICO’s ‘consent or pay’ consultation
April 22, 2024 | Kevin Edwards
Key new partners who are driving change
April 17, 2024 | Bryony Hatherley
How much time should you spend on your affiliate program?
April 10, 2024 | Andrew North
Across the purchase path – how affiliates influence at every stage
March 21, 2024 | Melanie Skuse
Cookie Consent and Affiliate & Partner Marketing
March 6, 2024 | Kevin Edwards
How to build a diverse mix of affiliate partners
March 5, 2024 | Rachel Said
Interview: Rob Atkinson on Webgains Thinking Forwards Podcast
February 28, 2024 | Jenna Goodchild-Pain
Interview: Linda O’Connell on CJ’s 2024 Performance Marketing toolkit
February 28, 2024 | Jenna Goodchild-Pain
Creating an annual affiliate marketing plan
February 27, 2024 | Tania Prieto
Meet the members: Genie Goals
February 13, 2024 | Jenna Goodchild-Pain
5 Actionable Strategies You Can Do This Week To Boost Your Affiliate Program Performance
February 6, 2024 | Jenna Goodchild-Pain
Affiliate Tracking Basics: 2021 Guide
January 31, 2024 | Jenna Goodchild-Pain
Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions
January 31, 2024 | Kevin Edwards
Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing
January 31, 2024 | Kevin Edwards
Meet the members: Global Savings Group
January 15, 2024 | Jenna Goodchild-Pain
Meet the members: Performance agency Affiliate Motion
January 10, 2024 | Jenna Goodchild-Pain
Meet the members: Performance agency Thoughtmix
January 4, 2024 | Kevin Edwards
Affiliate and partner marketing industries get new voice
October 24, 2023 | Kevin Edwards
Your beginner’s guide to affiliate and partner marketing tracking
October 23, 2023 | Kevin Edwards
Subnetworks: a users’ guide about how to use them and what you can expect from them
October 23, 2023 | Kevin Edwards
Value beyond the sale: measuring the full impact of the affiliate channel
October 23, 2023 | Kevin Edwards
Finder champions the finance sector at second performance marketing showcase
October 11, 2023 | Kevin Edwards
Exclusive insights from the industry’s first Publisher Survey
October 11, 2023 | Kevin Edwards
Affiliate networks give backing to The APMA
October 11, 2023 | Kevin Edwards
The APMA founder Kevin Edwards chats all things affiliate marketing
October 9, 2023 | Kevin Edwards
The APMA agrees on members’ guiding principles in Code of Conduct
October 9, 2023 | Kevin Edwards
