APMA launches definitive 2025 publisher survey

The Affiliate & Partner Marketing Association (APMA) has launched its new affiliate & publisher survey.

Now in its third year, this survey captures the perspectives of publishers and affiliates on how the industry is evolving. It remains the most comprehensive snapshot of how UK partners are working with advertisers, adapting to new technologies, and navigating the challenges of 2025 and beyond.

The survey is a core part of the APMA’s mission to fully understand the projects and work that needs to be done to support each element of the affiliate marketing ecosystem.

Taking just seven minutes to complete, we want to hear from publishers and affiliates of all types about:

➡️ Which payment models you’re currently using or being offered
➡️ What would you do if you got your affiliate commissions quicker?
➡️ Your perspective on AI adoption in affiliate marketing
➡️ The challenges you face working with brands, networks and platforms
➡️ How you’ve been asked to demonstrate value beyond the last click

Who should complete it?
The survey is open to all UK publishers and affiliates, as well as overseas partners working within UK-facing programmes.

Responses are anonymised and aggregated, and your input will directly shape the APMA’s priorities for 2026.

Why take part?
✅ You’ll receive a free copy of the final report before its release
✅ An invite to our October highlights webinar
✅ See the results unveiled live at PI Live London

The survey closes on 12th September.

Kevin Edwards, Founder and Director of the APMA, said:

“This survey is the only research of its kind into the publisher experience of the UK affiliate industry. Affiliates of all kinds must share their challenges and successes — from AI adoption to payment models so we can represent your voice to the wider industry.”

👉 Take the survey here.

And please share it with your colleagues and networks — as a small not-for-profit, we rely on your input to make our work as impactful as possible.