Affiliate insights

The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry's first definitive report on how AI Search is...

Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.

The APMA's Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.

Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...