Events

Join James Bentley (Numerical) and Alex Springer (OpenAttribution.org) as they provide the latest AI updates affecting affiliate marketing that you need to know about. James will also unpack the newly launched APMA AI guide: Navigating AI Search. The guide details how the Affiliate Channel can adapt to the new era of content discovery, influence and commerce.

How do we show up in AI-generated answers? And once we do, how do we make sure AI tools understand, cite and recommend our brand?

You’ll learn how to:

• Understand how AI describes and recommends brands
• Identify the prompts that matter in your category
• See why citations and sources influence AI visibility
• Spot gaps in your brand’s AI footprint
• Connect AI visibility insights with SEO, content and publisher activity

ThinkTank UK returns to London for what promises to be our biggest edition yet, bringing together partners from across the UK. A bold new venue will provide a vibrant setting for 300+ affiliate experts.

Hosted in the heart of London, this event will spotlight the trends shaping the future of affiliate marketing. Expect powerful conversations, fresh perspectives and meaningful connections – all powered by our user-friendly event app.

Number 10 isn’t the only thing setting up shop in Manchester this year…👀 APMA and AAB are bringing their first-ever northern update to the city, and it’s landing the night before Affilifest because we don’t do things by halves up North. Expect the industry’s sharpest minds unpacking the conversations everyone’s having right now: incrementality, Mixed Media Modelling (MMM) and the AI-driven, zero-click shift that’s rewriting the industry as we know it. Spaces are limited, so grab yours before Affilifest fills the room.

The north remembers.

We’re bringing the energy, the quality conversations, and the good stuff back up north.

No boring panels. No London prices. Just affiliate, done proper.

The European Affiliate Awards shine a light on the people, platforms, and programs making a real impact, and to build a year-round hub for the European affiliate community.

The awards are judged by a diverse panel of respected leaders from across the industry, from network founders to performance marketers, publishers, and tech innovators.

AC is back for its eighth outing 🔥

We have locked in the date: Thursday, 24th September, at the Everyman Broadgate, London, EC2M 2PF

Event Link: https://FAC8.eventbrite.co.uk

We expect the event to sell out, so we recommend securing your ticket ASAP.

FAC partners can access a promo code to unlock your free tickets. For more info please contact stephen.davis@finder.com

PI LIVE Europe is gearing up for an unmissable 2026, bringing a fresh wave of energy, ideas, and momentum to the performance and partnership marketing world.

Get the dates in your diary ready for next year! 20-21 October 2026

Next year’s edition promises an even bigger buzz as the industry arrives ready to reconnect, spark new collaborations, and dive into the trends shaping the year ahead. With its trademark lively atmosphere, packed floors, and a community that shows up ready to do business, PI LIVE Europe 2026 is set to be one of the most talked about events on the calendar.

Swap the meeting room for the playing field. Join the affiliate community for an afternoon of classic sports day games, friendly competition and plenty of laughs, all while raising money for charity.

Enter a team, pick your colour and compete for the trophy at Regent’s Park on Friday 17th July.

Hi all,

Never to be forgotten, we are having our first meet-up in the North East on Wednesday 15th July at Silverbean’s office. An opportunity to meet fellow women in the affiliates community across the area, share of experiences and celebrate the great women and non-binary individuals.

Join Charlie Lynn, Head of Client Services at Webgains, as she leads this practical, no‑nonsense session on how to get ahead of the Black Friday rush, starting now. Expect insights from leading publishers, alongside clear, actionable steps you can take away and apply immediately to drive commercial impact.

Joining the host Charlie – will be a top drawer industry panel of Joep van den Boer (Shoparize), Joep van den Boer, Linkby’s Caitlin Hibbert (Linkby), and Sophie Halley (Atolls).

CreatorFest is back for 2026 with its biggest evolution yet, a brand new two day format landing in July.

This expanded edition brings creators, brands, agencies, and tech innovators together for a highenergy mix of inspiration, learning, and collaboration. Across both days, attendees can expect smart conversations around creator growth, monetisation, partnerships, and the fast-moving world of creator tech, all wrapped in CreatorFest’s signature fun, community driven vibe.

With upgraded networking opportunities, dedicated meeting spaces, and plenty of moments to connect, recharge, and get creative, the 2026 event sets the stage for even deeper relationships and fresh ideas across the creator economy.
It’s the perfect place to learn, meet new collaborators, and be part of the next wave of creator-led innovation.

Affiliate World brings the industry together. Emerald Manor is where the deal is struck between the right people. This is an exclusive evening of curated networking, great atmosphere, and the conversations that actually move the needle — no panels, no pitches, just real connection.

With unprecedented levels of rapid change across the Retail & Consumer sector, PwC are launching a Northern based community who can come together each quarter to discuss the latest hot topics and share experiences – our Retail & Consumer Northern Quarterly events.

In their first event, PwC sector leaders will unpack how Retailers can move from the AI-first vision to an actionable and quantifiable roadmap which delivers benefits in the near-term to self-fund initiatives in the medium-term including:

🌍 The Market Landscape & Emerging Trends

💡 The AI-First Enterprise Vision

🚀 Bringing AI to life: E2E Value Chain Demos

📈 From Vision to Value: Practical Implementation

This year, we’re taking Partnership Day to a bigger venue, featuring more stages, more roundtables, and more industry-driven content than ever before. Whether you’re in retail, DTC, travel brand, telecommunications, or subscription-based brand, this is your opportunity to hear from the experts shaping the next chapter of performance marketing.

Expect in-depth sessions on:

– The evolution of affiliate and partnership strategies across the UK and EU
– Emerging tech and AI innovations are driving smarter partner management
– Insights into consumer trends redefining loyalty, personalisation and conversion
– Data-driven approaches for scaling, tracking, and measuring performance

iPX26 London is dedicated to fostering networking opportunities that are essential for forging new connections and collaborations. impact.com’s flagship event returns to London’s Science Museum! One day, one venue, endless opportunities to connect, innovate, and grow your business.

iPX brings together creators, brands, and innovators redefining how partnerships drive growth. Discover fresh ideas, meet the people powering real success, and experience the energy that’s transforming the way the world collaborates.

From Austin to London, Sydney, and Shanghai, each city offers its own pulse, people, and perspective on the future of partnerships. Your next big connection starts here.

Join the Affiliate and Partner Marketing Association member meeting. Includes updates on the latest initiatives and releases from this year’s roadmap.

Note; this event is exclusively for APMA members. If you’re a non-member but interested in membership, please register and we’ll be in touch.

A celebration of the first half of the year with fellow community members in the North West.

A recognition of Manchester based talent and businesses as well as the hard work achieved over the past 6 months. There may even be a prize (more to follow).

Please join us for an opportunity to mix in a social informal setting, toast to work towards our individual and collective goals. As well as plan for the second half of the year

Location TBC, depends on sign-up numbers! Please confirm early if you can make it

As a subsidiary of the Women in Affiliates Community, we are branching out into a community for all parents to discuss the challenges and evolution of being a parent whilst working in affiliates marketing.

The first meet up on Thursday 18th June is an opportunity to help shape the next 6 months of the community initiative whilst meeting fellow parents and discussing experiences with Chatham house rules.

Please come along and share your journey, lessons learned and help us build a safe area for parents to meet.

Tea and coffee kindly provided

Overview
AI systems are becoming the way audiences find information. That changes how content gets used, what it’s worth, and who gets credit for it.

This event brings together content marketers, publishers, and platform leaders to work through the practical side: what does it mean to own, protect, and derive value from content when your readers arrive via an AI?

As the path to purchase becomes more fragmented and influence shifts upstream into AI, content, creators, and other non-traditional environments, more of the shopping journey is being shaped inside platforms before buyers ever reach a brand’s website. Lee-Ann Johnstone, Founder of Affiverse, will moderate a conversation with Jeff Segall, EVP of Revenue Operations at Shopnomix, and Todd Ulise, CRO at Nomix Group, exploring what this shift means for affiliate and performance teams, why attribution is becoming harder to protect, and how brands can stay visible in the environments that matter most.

Most influencer programs stop at awareness, counting likes, views, and reach while missing what really matters, performance. In a landscape where visibility is easy to buy but impact is harder to prove, brands need influencer strategies that do more than generate attention. They need programs designed to drive measurable, scalable, and lasting revenue growth.

In this webinar, Jon Claydon, Chief Strategist at Acceleration Partners, and Jack Riker, Vice President and Head of Sales at ShopMy, will explore how leading brands are:

– Treating influencer as a true performance channel
– Aligning compensation with outcomes
– Building infrastructure that turns engagement into revenue

You’ll leave with a clear framework to turn engagement into accountable, repeatable growth.

Most affiliate teams are under pressure to do more with less. More revenue. More efficiency. More proof that the channel is worth the investment.

In this live webinar, Huawei and Tradedoubler break down the real strategy behind a 190% surge in affiliate revenue and how they achieved it while keeping a firm grip on costs. You’ll hear how affiliate’s role evolved inside Huawei’s wider marketing mix, which publisher strategies actually moved the needle, and what decisions helped unlock stronger performance without losing commercial control.

A £21bn economic powerhouse. A Great British success story. A performance industry that is one of constant innovation and reinvention.

Join the APMA and our expert panel as we unpack our annual State of the Affiliate Nation report.

Taking a deep dive into the data, we’ll explore the big picture and macro trends, while analysing sector shifts, affiliate growth areas and how the channel is evolving beyond last click.

Alongside Kevin Edwards, Founder of the APMA, will be Gill Makepeace from Natwest, Dan Cohen from Affinity and Anthony Clements from impact.com.

The WiA is back in London on 12th May to gather like-minded individuals together, the event is from 11:30 until 1pm.

This time there is networking, a guest speaker and an opportunity to help us plan out H2 with your interests in mind.

Please come along and meet your ambassadors, share your experience and hopefully learn a thing or two from someone else’s.

Join us as the Performance Marketing Awards celebrates its 20th anniversary in style! Taking place on 12 May 2026 at London’s iconic Grosvenor House, this black-tie night brings together the brightest minds in performance marketing for an evening of big wins, bold ideas, and plenty of celebrating.

With exciting new networking moments plus all the glitz and energy the PMAs are known for, this special milestone edition is set to be one of the most memorable yet.

Come for the awards, stay for the buzz 🎉

Join us for the grand reveal of the UK affiliate and partner marketing industry’s 2025 numbers.

This is the most comprehensive view of any affiliate market. We’ll cover industry growth trends including sector, revenue and affiliate breakdowns, and much more.

At this in-person event we will get into the weeds of the numbers. We’ll arm you with the stats you need to put affiliate marketing’s best foot forward.

Join us for the first APMA webinar of the year, “Erosion of the Link: Affiliate Marketing’s Last-Click Survival Guide”.

We have entered the ‘clickless era.’ Between generative search engines providing final answers and seamless in-app checkouts, the traditional customer journey has been compressed. This webinar will break down the shift from the open web to the AI-driven “closed loop” and redefine the future of the category. We’ll debate how brands and publishers can support each other through this transition from a “last-click lottery” to a “trust-based” performance model where influence is the new currency.

AI is already influencing how customers discover, compare, and choose brands. The real question is: what is it saying about yours?

Join Cloudfind for an exclusive first look at Cloudfind AI — a powerful new platform built to reveal how AI understands your brand, your products, the sentiment around them, and how you stack up against competitors in an AI-first discovery landscape.

AI is reshaping discovery, commerce and consumer behavior. In this new discovery era, visibility is increasingly driven by the trusted third-party signals AI systems surface. AI does not create trust; it sources it.

In this live session, Helen Southgate, Chief Strategy Officer at Acceleration Partners, is joined by Nick Lafferty of Profound and Jackie Goldstein of New York Post to guide brands on how strategic partnerships drive discovery, strengthen authority and deliver measurable performance in the AI era.

The Shortlist Brunch is an exclusive, pre-event gathering designed to connect and celebrate all shortlisted companies in an intimate setting before the main awards ceremony.

The 20th annual Performance Marketing Awards will celebrate the industry’s first class campaigns, teams and companies with the finest celebration around.

The industry will gather for a night of networking, partnerships and anticipation as entrants eagerly wait to see who will walk away with one of our prestigious awards!

The ceremony will be held on Tuesday 12th May 2026 at the Grosvenor House Hotel in London.

Let’s argue about affiliate.

On 15 April in Manchester we’re hosting the first Big Affiliate Debate.

Three motions.Two sides. Audience decides.

1. Has affiliate gone backwards?
2. Does influencer really belong in the channel?
3. Has affiliate become copy and paste?

This isn’t another panel where everyone politely agrees. It’s a space for the industry to challenge itself and sharpen how we talk about affiliate in boardrooms.

Grab your ticket here (it’s totally free to attend and open to everyone!)

Expect a relaxed, practical environment with ideas you can use straight away. Think energising workshops, roundtables and honest conversations and plenty of “aha!” moments.

While the full agenda is coming soon, the focus is clear: the soft skills that make partnerships work, better communication, clearer expectations, stronger negotiation and navigating blockers with confidence.

Join us for the seventh edition of FAC, where we’ll, again, dive into the world of financial partnerships and affiliate marketing.

• FAC is where the finance industry comes together
• Events built by financial affiliate marketers for finance affiliate marketers
• Top content, awesome venues and bucket loads of networking

The Finance Affiliate Club was created for brands, agencies, publishers and networks, our goal is to create an inclusive community for people in the finance affiliate world to connect comfortably.

Important info: FAC is free for anyone representing Advertisers/Brands & Publishers (Use code: EVNTB)

Affiliate people. We miss you! It’s been a while since Manchester. Too long, since Margate.

So on Wednesday 18th March, we’re bringing a little bit of Affilifest back to London.

We’re heading to The Moretown Belle from 6pm for the Affilifest Spring Party.

This one’s open to the whole community. Think less “industry drinks” 😴 , and more spring mixer energy….

We are limited on space so make sure you sign up…

On Tuesday 10th March, the Women in Affiliates Community will be coming together to host panels and meet likeminded people in the industry,

All panels will be opt-in due to the sensitive nature of a few of the topics. Panels include:

• Careers through Life Changes: Parenthood, Planning and Post-Return
• Finding Your Voice: Women in Leadership

As well as a spotlight on how we can create an inclusive and safe environment for all in the events circuit.

Please come along regardless of experience and for those not based in Manchester, we will have a zoom link to dial in.

Sign-up is required via eventbrite and the Women in Affiliates Linkedin Group

DARE TO DISRUPT at PMW Unlocked 2026. Ready to make your next marketing power move?

Join 1,500+ industry leaders at PMW Unlocked on 3-4 March 2026 at Business Design Centre, London to bridge the gap between bold creativity and commercial performance. This isn’t your average confex; it’s an immersive blueprint for CMOs, growth hackers, and innovators ready to dominate the digital ecosystem.

Ready to unlock the full potential of your affiliate channel in 2026?

Join us on Thursday 26th February, 2pm-3pm, for Genie Goals’ next instalment of our Future Ready series. Our webinar, ‘Scaling Affiliates Without Burning Your Brand (or Your PPC Team)’ asks the hard hitting questions that many affiliate managers are facing today, and will give you first-hand insights on how to tackle these challenges head on.

Join us for the first episode of intent.ly insights, our new webinar series! Throughout the year we’ll be exploring hot topics in affiliate and performance marketing, featuring leading ecommerce brands and CRO experts.

We’ll kick things off on Thursday 26th February at 3pm (GMT) with Beyond the Discount – Incentive Campaigns that Convert, featuring Hollie Macdonald, Senior Affiliate & Partnerships Manager at Dr. Barbara Sturm.

Search is evolving into answers, summaries, and AI experiences that don’t always send traffic.

That shift is already impacting how content is credited, how conversions are measured, and how partners get paid. Join us with Alex Springer, Director at OpenAttribution.org, to break down what’s changing, what transparency standards are emerging, and how performance marketers can protect measurement, partnerships, and revenue in an AI first world.

One morning, one proven framework to grow your affiliate program in 2026. Practical, in-person insights you can apply immediately. Are you ready to unlock the power of affiliate marketing to rapidly grow your business?

With a 17% Y-Y growth in the UK alone, this is a growing digital medium that e-commerce business owners and advertisers simply cannot ignore. Join industry leader Lee-Ann Johnstone in this exclusive morning workshop, where you’ll learn proven strategies to scale your e-commerce store using affiliate referral partnerships.

Get ready to revel with Everflow and Integrated Data Solutions (IDS) at Powerhouse X Carnival Worldwide—ASW’s highly-anticipated networking event!

Expect to meet affiliates, advertisers, publishers, and tech trailblazers in a vibrant atmosphere inspired by Mardi Gras and the Caribbean’s most colorful fêtes. Come for the beads and stay for the vibes.

Leading networks address the opportunities created by affiliate marketers being better informed on tracking matters. Moonpull is hosting this special event on Sunday 11th January – the day before ASW26 – with an invited audience of senior staff from leading networks, publishers, advertisers and agencies.

The discussion will cover:
– Improvements in tracking and measurement in place for 2026
– Advertisers need good measurement and good data
– Publishers need good measurement and good data and fair reward
– Networks rising to the challenge

Learn how LLMs generate their content through citations, the power of long tail publishers showing up as citation, and how the affiliate marketing you’re already doing should be the driver of this buzzy new growth strategy.

Understand How AI Chooses What to Surface: You’ll learn how LLMs generate answers using citations—and what makes certain affiliate and publisher content more likely to be referenced in AI results.

Learn Why Long-Tail Partners Matter More Than Ever: You’ll discover how niche and long-tail publishers are showing up as AI citations, and how to identify and activate these partners for increased visibility.

Turn Your Existing Affiliate Program Into an AI Growth Engine: You’ll see how the affiliate marketing you’re already running directly supports AI discovery—and how to optimize it to drive brand visibility in this new channel.

Join us to unlock new Amazon affiliate opportunities!
In this exclusive session designed for publishers in the UK, Germany, and France you’ll learn how to work with leading Amazon brands – directly from your Tradedoubler account.

Hosted by James Maley (Tradedoubler) and featuring William Hamer-Jones (PartnerBoost), this webinar will guide you step-by-step through how PartnerBoost connects Tradedoubler publishers with top Amazon sellers including Anker, EltaMD, Midea, Narwal, Utec, and Jackery.

As we wrap up another dynamic year in affiliate marketing, join us for a light-hearted yet insightful look at what’s ahead. Following the success of our “2025 Affiliate Marketing Trends with a Twist” report, we’re bringing together diverse industry experts to share their reflections on 2025 and their predictions for 2026.

Card-Linked Offers are fast becoming a key growth channel and we’re gathering the brands leading the way to explore what’s driving performance, creativity, and innovation heading into 2026.

Join senior marketers from HelloFresh, boohoo, Viator, SWAROVSKI, Loqbox, Merlin Entertainments, and Ocado Retail for an invite-only roundtable and dinner focused on real insights, open discussion, and meaningful connections.

Agenda:
4pm – 5.30pm: Roundtable (WeWork Marylebone)
6pm – late: Private Dinner at Café Murano, Marylebone

This session is exclusively for brands and spaces are limited.
If Card-Linked Offers are part of your 2026 strategy, this is where you’ll want to be.

Email us to request an invite.

We’re bringing together senior voices from across the Affilifest community – brands, publishers, agencies, networks and beyond, to share insights, tackle challenges, and help shape the future of the industry (and Affilifest 2026).

It’s an open space for honest conversation with people who care deeply about driving real progress in performance marketing.

Interested in joining? Drop us a line at hello@affilifest.com

Join us for an afternoon at Home Grown, where we’re bringing together an intimate group of marketers to talk about what’s next for lead generation and how CJ Leads can help you start 2026 strong.

What to Expect:

o An interactive session showing CJ Leads in action
o Win prizes in a fun session of Lead Gen Bingo
o Networking with drinks and nibbles
o Insights on where lead gen is heading and how to position yourself for growth
o Practical takeaways you can apply to your Q1 strategy