The north remembers.
We’re bringing the energy, the quality conversations, and the good stuff back up north.
No boring panels. No London prices. Just affiliate, done proper.
Black Friday undoubtedly drives transactions – but how do you make sure shoppers return to your shop long after the Black Friday rush is over?
Join our webinar and learn what it takes to turn peak-season buyers into loyal customers.
– Plan for the second purchase before Black Friday begins
– Adapt your affiliate programme with repeat purchase in mind
– Use different strategies to bring Black Friday shoppers back
– Look beyond conversions and think about customer quality
The European Affiliate Awards shine a light on the people, platforms, and programs making a real impact, and to build a year-round hub for the European affiliate community.
The awards are judged by a diverse panel of respected leaders from across the industry, from network founders to performance marketers, publishers, and tech innovators.
AC is back for its eighth outing 🔥
We have locked in the date: Thursday, 24th September, at the Everyman Broadgate, London, EC2M 2PF
Event Link: https://FAC8.eventbrite.co.uk
We expect the event to sell out, so we recommend securing your ticket ASAP.
FAC partners can access a promo code to unlock your free tickets. For more info please contact stephen.davis@finder.com
The ‘zero click’ world is impacting publishers, advertisers and affiliate marketers. However deterministic tracking will remain important, and the importance of getting it right will potentially increase for many publishers.
In this ini-conference, a stellar panel will discuss the importance of ‘affiliate memory’ based measurement, how to maintain this focus and how it will need to adapt into 2027 and beyond.
It will also explore how multi media modelling suffers without a diligent understanding of the inputs and outputs into affiliate tracking, analytics appraisals (e.g. GA4) and also within MMM systems. There’s also the chance to pose your specific questions to the panel in the Q&A session – and to continue discussions over refreshments
Join impact.com, one of the APMA’s core sponsors, for a fireside chat bringing together brands currently navigating creator marketing to share what actually works – and what doesn’t. Hear directly from those operating in the space: best practices for creator discovery and partnerships, which formats drive real results, how to measure beyond last-click, operational challenges at scale, and how they’re navigating today’s creator landscape (authenticity, burnout, rate expectations, exclusivity).
This isn’t a case study. It’s practical peer-to-peer intelligence from brands figuring this out right now. Perfect for agencies, consultants, and brand-side professionals looking to understand where creator marketing actually sits in 2026.
This brand-only session is running as part of our 2027 planning. Our 2027 planning workshops help to inform our roadmap for the following year and what we’ll spend our limited resources on. In 2026, our members and brands chose to focus on AI, advocacy & representation of the affiliate industry and compliance & standards.
This session is open to all advertisers, we’ll cap attendance at 30 so we can ensure everyone’s voice is heard in smaller working groups.
If you’re an advertiser, want to make your voice heard and help shape the industry next year then email hello@theapma.co.uk to secure your spot.
Join us for our annual planning workshop and help shape the APMA’s 2027 roadmap. Bring your ideas, challenges and pain points — we’ll workshop them together and vote on the projects that’ll move the affiliate channel forward next year. This is the one session of the year not to miss, we’ll even supply lunch!
Register your attendance in the form. Please note, we’re limiting to two reps per member company.
This session is for APMA members only.
Join us for our reworked Q4 members meeting to recap 2026 and look forward into 2027. The workstreams will update on their progress this year, we’ll break down the big trends from the year and we’ll give you a sneak peak of what themes have made it onto the 2027 roadmap. We’ll have drinks nearby afterwards to celebrate the year together.
Please note, this is a members-only meeting.
Please fill in the form to secure your spot.
Number 10 isn’t the only thing setting up shop in Manchester this year…👀 APMA and AAB are bringing their first-ever northern update to the city, and it’s landing the night before Affilifest because we don’t do things by halves up North. Expect the industry’s sharpest minds unpacking the conversations everyone’s having right now: incrementality, Mixed Media Modelling (MMM) and the AI-driven, zero-click shift that’s rewriting the industry as we know it. Spaces are limited, so grab yours before Affilifest fills the room.
Join us for our cobranded APMA X Acceleration Partners webinar. Helen Southgate (Acceleration Partners) will be joined by Amy Johnson (TUI), James Little (TopCashback) and Kevin O’Farrell (Analytic Partners) to pull apart why affiliate shouldn’t be treated as one undifferentiated channel, why “incrementality” comes up as the number one challenge every time we ask this question, and what happens to a program when a model quietly decides it’s underperforming, whether or not that’s true.
ThinkTank UK returns to London for what promises to be our biggest edition yet, bringing together partners from across the UK. A bold new venue will provide a vibrant setting for 300+ affiliate experts.
Hosted in the heart of London, this event will spotlight the trends shaping the future of affiliate marketing. Expect powerful conversations, fresh perspectives and meaningful connections – all powered by our user-friendly event app.
The WiA is back in London for its H2 meet-up. This will follow-up our public speaking workshop. Those at the workshop are automatically signed up for our meet-up. This ticket sign-up is for the second half of the event and starts at 3:45pm.
Please expect introductions to others across the industry, a friendly social environment and optional drinks post 4:30pm, kindly sponsored by Giftcloud. We will also have a introduction to the team, some of the schemes currently being worked on by the team and a sneak preview of 2027 🙂
The WiA is hosting an in-person workshop, with the support of some incredible group leaders on how we can all grow in confidence- for if the opportunity to speak public arises. Don’t worry, you won’t be asked to speak in detail on tracking or MMMs but there will be a small amount of prep to do before the event. Please look out for an email a week or so before the event.
Spaces are limited, so please only sign up if you can attend, are willing to join in and are working towards public speaking in the future. For those who come to the workshop, you will automatically have a ticket to our main networking event at 4pm. This includes some drinks provided by Giftcloud and an opportunity to meet other fellow individuals within the affiliate marketing industry
*Max of 5 attendees per company due to limited spaces available
Black Friday and Cyber Monday are won long before the weekend arrives. The brands that win peak have their publisher stories briefed, pitched, and placed while everyone else is still finalizing creative. One-perspective BFCM advice only gets you so far. This session covers the whole chain: brand, publisher, agency, and platform.
Michelle Morgan at Acceleration Partners and Sophie Toporoff at Linkby are joined by Lee Stuart at Aspinal of London and Jackie Golstein at NYPost, who cracked BFCM for a rare look at the entire editorial commerce chain: the brief, the pitch, the story, the click, down to the sale. If your Q4 plan is “more ads,” consider this the rebuttal.
How do we show up in AI-generated answers? And once we do, how do we make sure AI tools understand, cite and recommend our brand?
You’ll learn how to:
• Understand how AI describes and recommends brands
• Identify the prompts that matter in your category
• See why citations and sources influence AI visibility
• Spot gaps in your brand’s AI footprint
• Connect AI visibility insights with SEO, content and publisher activity
Join James Bentley (Numerical) and Alex Springer (OpenAttribution.org) as they provide the latest AI updates affecting affiliate marketing that you need to know about. James will also unpack the newly launched APMA AI guide: Navigating AI Search. The guide details how the Affiliate Channel can adapt to the new era of content discovery, influence and commerce.
Swap the meeting room for the playing field. Join the affiliate community for an afternoon of classic sports day games, friendly competition and plenty of laughs, all while raising money for charity.
Enter a team, pick your colour and compete for the trophy at Regent’s Park on Friday 17th July.
Hi all,
Never to be forgotten, we are having our first meet-up in the North East on Wednesday 15th July at Silverbean’s office. An opportunity to meet fellow women in the affiliates community across the area, share of experiences and celebrate the great women and non-binary individuals.
Join Charlie Lynn, Head of Client Services at Webgains, as she leads this practical, no‑nonsense session on how to get ahead of the Black Friday rush, starting now. Expect insights from leading publishers, alongside clear, actionable steps you can take away and apply immediately to drive commercial impact.
Joining the host Charlie – will be a top drawer industry panel of Joep van den Boer (Shoparize), Joep van den Boer, Linkby’s Caitlin Hibbert (Linkby), and Sophie Halley (Atolls).
Affiliate World brings the industry together. Emerald Manor is where the deal is struck between the right people. This is an exclusive evening of curated networking, great atmosphere, and the conversations that actually move the needle — no panels, no pitches, just real connection.
With unprecedented levels of rapid change across the Retail & Consumer sector, PwC are launching a Northern based community who can come together each quarter to discuss the latest hot topics and share experiences – our Retail & Consumer Northern Quarterly events.
In their first event, PwC sector leaders will unpack how Retailers can move from the AI-first vision to an actionable and quantifiable roadmap which delivers benefits in the near-term to self-fund initiatives in the medium-term including:
🌍 The Market Landscape & Emerging Trends
💡 The AI-First Enterprise Vision
🚀 Bringing AI to life: E2E Value Chain Demos
📈 From Vision to Value: Practical Implementation
iPX26 London is dedicated to fostering networking opportunities that are essential for forging new connections and collaborations. impact.com’s flagship event returns to London’s Science Museum! One day, one venue, endless opportunities to connect, innovate, and grow your business.
iPX brings together creators, brands, and innovators redefining how partnerships drive growth. Discover fresh ideas, meet the people powering real success, and experience the energy that’s transforming the way the world collaborates.
From Austin to London, Sydney, and Shanghai, each city offers its own pulse, people, and perspective on the future of partnerships. Your next big connection starts here.
Join the Affiliate and Partner Marketing Association member meeting. Includes updates on the latest initiatives and releases from this year’s roadmap.
Note; this event is exclusively for APMA members. If you’re a non-member but interested in membership, please register and we’ll be in touch.
A celebration of the first half of the year with fellow community members in the North West.
A recognition of Manchester based talent and businesses as well as the hard work achieved over the past 6 months. There may even be a prize (more to follow).
Please join us for an opportunity to mix in a social informal setting, toast to work towards our individual and collective goals. As well as plan for the second half of the year
Location TBC, depends on sign-up numbers! Please confirm early if you can make it
As a subsidiary of the Women in Affiliates Community, we are branching out into a community for all parents to discuss the challenges and evolution of being a parent whilst working in affiliates marketing.
The first meet up on Thursday 18th June is an opportunity to help shape the next 6 months of the community initiative whilst meeting fellow parents and discussing experiences with Chatham house rules.
Please come along and share your journey, lessons learned and help us build a safe area for parents to meet.
Tea and coffee kindly provided
Overview
AI systems are becoming the way audiences find information. That changes how content gets used, what it’s worth, and who gets credit for it.
This event brings together content marketers, publishers, and platform leaders to work through the practical side: what does it mean to own, protect, and derive value from content when your readers arrive via an AI?
As the path to purchase becomes more fragmented and influence shifts upstream into AI, content, creators, and other non-traditional environments, more of the shopping journey is being shaped inside platforms before buyers ever reach a brand’s website. Lee-Ann Johnstone, Founder of Affiverse, will moderate a conversation with Jeff Segall, EVP of Revenue Operations at Shopnomix, and Todd Ulise, CRO at Nomix Group, exploring what this shift means for affiliate and performance teams, why attribution is becoming harder to protect, and how brands can stay visible in the environments that matter most.
Most influencer programs stop at awareness, counting likes, views, and reach while missing what really matters, performance. In a landscape where visibility is easy to buy but impact is harder to prove, brands need influencer strategies that do more than generate attention. They need programs designed to drive measurable, scalable, and lasting revenue growth.
In this webinar, Jon Claydon, Chief Strategist at Acceleration Partners, and Jack Riker, Vice President and Head of Sales at ShopMy, will explore how leading brands are:
– Treating influencer as a true performance channel
– Aligning compensation with outcomes
– Building infrastructure that turns engagement into revenue
You’ll leave with a clear framework to turn engagement into accountable, repeatable growth.
Most affiliate teams are under pressure to do more with less. More revenue. More efficiency. More proof that the channel is worth the investment.
In this live webinar, Huawei and Tradedoubler break down the real strategy behind a 190% surge in affiliate revenue and how they achieved it while keeping a firm grip on costs. You’ll hear how affiliate’s role evolved inside Huawei’s wider marketing mix, which publisher strategies actually moved the needle, and what decisions helped unlock stronger performance without losing commercial control.
A £21bn economic powerhouse. A Great British success story. A performance industry that is one of constant innovation and reinvention.
Join the APMA and our expert panel as we unpack our annual State of the Affiliate Nation report.
Taking a deep dive into the data, we’ll explore the big picture and macro trends, while analysing sector shifts, affiliate growth areas and how the channel is evolving beyond last click.
Alongside Kevin Edwards, Founder of the APMA, will be Gill Makepeace from Natwest, Dan Cohen from Affinity and Anthony Clements from impact.com.
The WiA is back in London on 12th May to gather like-minded individuals together, the event is from 11:30 until 1pm.
This time there is networking, a guest speaker and an opportunity to help us plan out H2 with your interests in mind.
Please come along and meet your ambassadors, share your experience and hopefully learn a thing or two from someone else’s.
Join us for the grand reveal of the UK affiliate and partner marketing industry’s 2025 numbers.
This is the most comprehensive view of any affiliate market. We’ll cover industry growth trends including sector, revenue and affiliate breakdowns, and much more.
At this in-person event we will get into the weeds of the numbers. We’ll arm you with the stats you need to put affiliate marketing’s best foot forward.
Join us for the first APMA webinar of the year, “Erosion of the Link: Affiliate Marketing’s Last-Click Survival Guide”.
We have entered the ‘clickless era.’ Between generative search engines providing final answers and seamless in-app checkouts, the traditional customer journey has been compressed. This webinar will break down the shift from the open web to the AI-driven “closed loop” and redefine the future of the category. We’ll debate how brands and publishers can support each other through this transition from a “last-click lottery” to a “trust-based” performance model where influence is the new currency.
AI is already influencing how customers discover, compare, and choose brands. The real question is: what is it saying about yours?
Join Cloudfind for an exclusive first look at Cloudfind AI — a powerful new platform built to reveal how AI understands your brand, your products, the sentiment around them, and how you stack up against competitors in an AI-first discovery landscape.
AI is reshaping discovery, commerce and consumer behavior. In this new discovery era, visibility is increasingly driven by the trusted third-party signals AI systems surface. AI does not create trust; it sources it.
In this live session, Helen Southgate, Chief Strategy Officer at Acceleration Partners, is joined by Nick Lafferty of Profound and Jackie Goldstein of New York Post to guide brands on how strategic partnerships drive discovery, strengthen authority and deliver measurable performance in the AI era.
The Shortlist Brunch is an exclusive, pre-event gathering designed to connect and celebrate all shortlisted companies in an intimate setting before the main awards ceremony.
The 20th annual Performance Marketing Awards will celebrate the industry’s first class campaigns, teams and companies with the finest celebration around.
The industry will gather for a night of networking, partnerships and anticipation as entrants eagerly wait to see who will walk away with one of our prestigious awards!
The ceremony will be held on Tuesday 12th May 2026 at the Grosvenor House Hotel in London.
Let’s argue about affiliate.
On 15 April in Manchester we’re hosting the first Big Affiliate Debate.
Three motions.Two sides. Audience decides.
1. Has affiliate gone backwards?
2. Does influencer really belong in the channel?
3. Has affiliate become copy and paste?
This isn’t another panel where everyone politely agrees. It’s a space for the industry to challenge itself and sharpen how we talk about affiliate in boardrooms.
Grab your ticket here (it’s totally free to attend and open to everyone!)
Expect a relaxed, practical environment with ideas you can use straight away. Think energising workshops, roundtables and honest conversations and plenty of “aha!” moments.
While the full agenda is coming soon, the focus is clear: the soft skills that make partnerships work, better communication, clearer expectations, stronger negotiation and navigating blockers with confidence.
Join us for the seventh edition of FAC, where we’ll, again, dive into the world of financial partnerships and affiliate marketing.
The Finance Affiliate Club was created for brands, agencies, publishers and networks, our goal is to create an inclusive community for people in the finance affiliate world to connect comfortably.
Important info: FAC is free for anyone representing Advertisers/Brands & Publishers (Use code: EVNTB)
Affiliate people. We miss you! It’s been a while since Manchester. Too long, since Margate.
So on Wednesday 18th March, we’re bringing a little bit of Affilifest back to London.
We’re heading to The Moretown Belle from 6pm for the Affilifest Spring Party.
This one’s open to the whole community. Think less “industry drinks” 😴 , and more spring mixer energy….
We are limited on space so make sure you sign up…
On Tuesday 10th March, the Women in Affiliates Community will be coming together to host panels and meet likeminded people in the industry,
All panels will be opt-in due to the sensitive nature of a few of the topics. Panels include:
As well as a spotlight on how we can create an inclusive and safe environment for all in the events circuit.
Please come along regardless of experience and for those not based in Manchester, we will have a zoom link to dial in.
Sign-up is required via eventbrite and the Women in Affiliates Linkedin Group
DARE TO DISRUPT at PMW Unlocked 2026. Ready to make your next marketing power move?
Join 1,500+ industry leaders at PMW Unlocked on 3-4 March 2026 at Business Design Centre, London to bridge the gap between bold creativity and commercial performance. This isn’t your average confex; it’s an immersive blueprint for CMOs, growth hackers, and innovators ready to dominate the digital ecosystem.
Ready to unlock the full potential of your affiliate channel in 2026?
Join us on Thursday 26th February, 2pm-3pm, for Genie Goals’ next instalment of our Future Ready series. Our webinar, ‘Scaling Affiliates Without Burning Your Brand (or Your PPC Team)’ asks the hard hitting questions that many affiliate managers are facing today, and will give you first-hand insights on how to tackle these challenges head on.
Join us for the first episode of intent.ly insights, our new webinar series! Throughout the year we’ll be exploring hot topics in affiliate and performance marketing, featuring leading ecommerce brands and CRO experts.
We’ll kick things off on Thursday 26th February at 3pm (GMT) with Beyond the Discount – Incentive Campaigns that Convert, featuring Hollie Macdonald, Senior Affiliate & Partnerships Manager at Dr. Barbara Sturm.
Search is evolving into answers, summaries, and AI experiences that don’t always send traffic.
That shift is already impacting how content is credited, how conversions are measured, and how partners get paid. Join us with Alex Springer, Director at OpenAttribution.org, to break down what’s changing, what transparency standards are emerging, and how performance marketers can protect measurement, partnerships, and revenue in an AI first world.
One morning, one proven framework to grow your affiliate program in 2026. Practical, in-person insights you can apply immediately. Are you ready to unlock the power of affiliate marketing to rapidly grow your business?
With a 17% Y-Y growth in the UK alone, this is a growing digital medium that e-commerce business owners and advertisers simply cannot ignore. Join industry leader Lee-Ann Johnstone in this exclusive morning workshop, where you’ll learn proven strategies to scale your e-commerce store using affiliate referral partnerships.
Get ready to revel with Everflow and Integrated Data Solutions (IDS) at Powerhouse X Carnival Worldwide—ASW’s highly-anticipated networking event!
Expect to meet affiliates, advertisers, publishers, and tech trailblazers in a vibrant atmosphere inspired by Mardi Gras and the Caribbean’s most colorful fêtes. Come for the beads and stay for the vibes.
Learn how LLMs generate their content through citations, the power of long tail publishers showing up as citation, and how the affiliate marketing you’re already doing should be the driver of this buzzy new growth strategy.
Understand How AI Chooses What to Surface: You’ll learn how LLMs generate answers using citations—and what makes certain affiliate and publisher content more likely to be referenced in AI results.
Learn Why Long-Tail Partners Matter More Than Ever: You’ll discover how niche and long-tail publishers are showing up as AI citations, and how to identify and activate these partners for increased visibility.
Turn Your Existing Affiliate Program Into an AI Growth Engine: You’ll see how the affiliate marketing you’re already running directly supports AI discovery—and how to optimize it to drive brand visibility in this new channel.
