The Affiliate & Partner Marketing Association

The only collective voice for the UK’s affiliate and partner marketing industries.

What We Do

The APMA is the voice of the UK affiliate and partner marketing industries. Driving billions in eCommerce revenue, the channels employ thousands of people and are at the forefront of tech innovation in this country.

British consumers save millions through the affiliate channel’s business models which has led to regular annual growth in excess of 10%. It’s no wonder it has become a vital part of the UK’s digital marketing economy.

We’re here to help you navigate the industries, whether you’re a seasoned pro or just getting started. Or maybe you just want to find out more information. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a community that’s shaping the future of affiliate marketing in the UK.


Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.


When you become a member of The APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industries. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.

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Together we grow.