The Affiliate & Partner Marketing Association
The only collective voice for the UK’s affiliate and partner marketing industry.
Sign up todayWhat We Do
The APMA is the voice of the UK affiliate and partner marketing industry. A channel at the forefront of tech innovation, affiliate activity generated £19bn of e-commerce revenue for UK brands in 2024.
British shoppers save millions through the affiliate channel’s business models resulting in annual growth of 9%. It is now firmly established as part of the UK’s digital marketing economy; a retail powerhouse.
We’re here to help you navigate the industry, whether you’re a seasoned pro or just getting started. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a business community that’s shaping the future of affiliate marketing in the UK.
Members
Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.
Membership
When you become a member of the APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industry. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.
Become A Member
State of the Affiliate Nation 2025
Download your free definitive 2025 affiliate marketing guide.
The APMA’s ‘State of the Nation’ report provides the most comprehensive breakdown of the size, scale and scope of the affiliate and partner marketing channel in the UK. Get your hands on the full report with all the numbers and deep dive insights.
Download the 2025 report
Voice of the Affiliate Nation 2025
Download your free guide to hear from 300 affiliate marketers
The APMA’s ‘Voice of the Nation’ report offers you the views and opinions of 300 affiliate brands, agencies and publishers. From commissions to payments by way of tracking, compliance and AI.
Download the 2025 report
Webgains and intent.ly announced as APMA Core sponsors for 2026
The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026.
We have six core sponsor partners for this year and we’re thrilled to announce our first two core partners: Webgains and intent.ly
Our core partners help us to fund our exciting and ambitious roadmap for 2026, ensuring we’re continuing to drive the affiliate UK market forward.
UK affiliate market by sector: State of the Nation 2025 | Recap
The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s performance. Let’s revisit some of the key insights from last year’s report. The 2025 edition confirmed a consistent picture of where investment sits across the market and where growth is […]
The future of AI: two affiliate marketing experts share their vision
Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries. The APMA this week announced the launch of its AI taskforce focused on projects the affiliate and partner marketing industry will work on in response to the challenges and opportunities […]
