The Affiliate & Partner Marketing Association
The only collective voice for the UK’s affiliate and partner marketing industry.
Sign up todayWhat We Do
The APMA is the voice of the UK affiliate and partner marketing industry. A channel at the forefront of tech innovation, affiliate activity generated £21bn of e-commerce revenue for UK brands in 2025.
British shoppers save millions through the affiliate channel’s business models resulting in annual growth of 7%. It is now firmly established as part of the UK’s digital marketing economy; a retail powerhouse.
We’re here to help you navigate the industry, whether you’re a seasoned pro or just getting started. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a business community that’s shaping the future of affiliate marketing in the UK.
Members
Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.
Membership
When you become a member of the APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industry. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.
Become A Member
State of the Affiliate Nation 2026
Download your free definitive 2026 affiliate marketing guide.
The APMA’s ‘State of the Nation’ report provides the most comprehensive breakdown of the size, scale and scope of the affiliate and partner marketing channel in the UK. Get your hands on the full report with all the numbers and deep dive insights.
Download the 2026 report
Voice of the Affiliate Nation 2025
Download your free guide to hear from 300 affiliate marketers
The APMA’s ‘Voice of the Nation’ report offers you the views and opinions of 300 affiliate brands, agencies and publishers. From commissions to payments by way of tracking, compliance and AI.
Download the 2025 report
David Ayre appointed Chair of the APMA Governance Board as association sets out plans for its next chapter
The APMA is pleased to announce David Ayre as the new Chair of its Governance Board, as the association outlines changes to the board’s structure and introduces a new election process for members.
Creator commerce in practice: what brands are learning – and where they’re getting stuck
Creator marketing has moved well beyond buying reach and hoping for engagement. As brands invest more heavily in creators, the questions are becoming more sophisticated.
A new book making the case for affiliate marketing – and supporting the APMA along the way
Elliot Myers has written a new book, Affiliate Marketing for Brands, and all proceeds go to the APMA.
