The Affiliate & Partner Marketing Association
The only collective voice for the UK’s affiliate and partner marketing industry.
Sign up todayWhat We Do
The APMA is the voice of the UK affiliate and partner marketing industry. A channel at the forefront of tech innovation, affiliate activity generated £21bn of e-commerce revenue for UK brands in 2025.
British shoppers save millions through the affiliate channel’s business models resulting in annual growth of 7%. It is now firmly established as part of the UK’s digital marketing economy; a retail powerhouse.
We’re here to help you navigate the industry, whether you’re a seasoned pro or just getting started. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a business community that’s shaping the future of affiliate marketing in the UK.
Members
Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.
Membership
When you become a member of the APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industry. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.
Become A Member
State of the Affiliate Nation 2026
Download your free definitive 2026 affiliate marketing guide.
The APMA’s ‘State of the Nation’ report provides the most comprehensive breakdown of the size, scale and scope of the affiliate and partner marketing channel in the UK. Get your hands on the full report with all the numbers and deep dive insights.
Download the 2026 report
Voice of the Affiliate Nation 2025
Download your free guide to hear from 300 affiliate marketers
The APMA’s ‘Voice of the Nation’ report offers you the views and opinions of 300 affiliate brands, agencies and publishers. From commissions to payments by way of tracking, compliance and AI.
Download the 2025 report
A new book making the case for affiliate marketing – and supporting the APMA along the way
Elliot Myers has written a new book, Affiliate Marketing for Brands, and all proceeds go to the APMA.
Faster affiliate payments: impact.com cuts overdue payment window to 40 days
impact.com has announced new measures designed to help creators, publishers and affiliates get paid faster, reducing the point at which brand accounts are suspended for overdue invoices from 60 to 40 days.
APMA calls for workable attribution rules to support UK growth
Acceleration Partners hosted a webinar about MMMs and we got to hear directly from a brand, publisher and MMM provider exactly what is going on.
