The Affiliate & Partner Marketing Association

The only collective voice for the UK’s affiliate and partner marketing industries.

What We Do

The APMA is the voice of the UK affiliate and partner marketing industries. Accounting for more than £20bn in retail sales and responsible for thousands of jobs, the channels experienced 30% year-on-year growth in 2022 while supporting British start-ups and tech innovation.

British consumers save millions through the affiliate channel’s business models resulting in double-digit annual growth. It’s no wonder it has become vital to the UK’s digital marketing economy.

We’re here to help you navigate the industries, whether you’re a seasoned pro or just getting started. Or maybe you want to find out more information. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives. Become part of a community that’s shaping the future of affiliate marketing.


Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. We welcome companies of all shapes and sizes across a variety of sectors.


When you become a member of The APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industries. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.

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Together we grow.