About The APMA
Read how we are raising standards and elevating the affiliate marketing industry.
According to the 2022 IAB & PwC Adspend numbers, the UK affiliate and partner marketing industries are worth more than £1.4bn. With a return on investment of around £15 for every £1 spent, it is one of the most cost-effective ways retailers can drive sales. The channel also punches above its weight, accounting for more than £20bn in ecommerce revenue for British brands.
The APMA’s mission is to shine a light on the original performance marketing channel. We provide assurance to companies that their budgets are well invested while striving for excellence and formulating best practice. We exist to elevate the industry and promote ongoing improvement and higher standards while championing success.
Meet the team
Founder & Director
Kevin is a veteran of the channel and has worked mainly network side in his more than 20 years of industry service. He has an interest in self-regulation and promoting the channel, having twice served as the Chair of the Affiliate Marketing Council. With an interest in data, insights and research, Kevin wants to champion the affiliate and partner marketing industries to audiences everywhere.
Head of Memberships
Jenna is a multi-award-winning digital marketeer with over 13 years experience in digital marketing. Jenna started her career at Ogilvy working across large blue chip brands before moving client side to Sky and NOW TV, leading their digital marketing strategy and performance campaigns. She’s passionate about training and development and the progression of women in business.