About The APMA

Read how we are raising standards and elevating the affiliate marketing industry.

The industry

According to the 2022 IAB & PwC Adspend numbers, the UK affiliate and partner marketing industries are worth more than £1.4bn. With a return on investment of around £15 for every £1 spent, it is one of the most cost-effective ways retailers can drive sales. The channel also punches above its weight, accounting for more than £20bn in ecommerce revenue for British brands. 

Our mission

The APMA’s mission is to shine a light on the original performance marketing channel. We provide assurance to companies that their budgets are well invested while striving for excellence and formulating best practice. We exist to elevate the industry and promote ongoing improvement and higher standards while championing success.

Meet the team

Kevin Edwards

Kevin Edwards

Founder & Director

Kevin is a veteran of the channel and has worked predominantly network side in more than 20 years of service. In his two stints as Chair of the Affiliate Marketing Council, he focused on self-regulation and the elevation of the industry. With additional interests in data, insights and research, Kevin champions the affiliate and partner marketing industries to audiences everywhere.

Jenna Goodchild-Pain

Jenna Goodchild-Pain

Head of Memberships

Jenna is a multi-award-winning digital marketeer with over 13 years experience in digital marketing. Jenna started her career at Ogilvy working across large blue chip brands before moving client side to Sky and NOW TV, leading their digital marketing strategy and performance campaigns. She’s passionate about training and development and the progression of women in business.

Together we grow.