The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026.
Today, the Affiliate and Partner Marketing Association announces the next two core partners supporting our organisation across 2026: Acceleration Partners and impact.com.
Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as the only collective voice for the UK’s £1.7bn affiliate marketing industry.
Responsible for driving close to £20bn in revenue, the affiliate industry is booming, and Acceleration Partners and impact.com are at the forefront of the drive to consolidate the UK’s position as the most advanced affiliate market in the world.
With their support, expect to see a series of thought-leadership webinars from our core partners, along with some new APMA co-branded mini reports launching later this year. They are also the reason we’ll be able to produce our Voice of the Affiliate Nation report in 2026. The Voice of the Affiliate Nation is the sister report to our flagship State of the Affiliate Nation report and focuses on a qualitative view of how affiliate marketing is perceived in the UK.
You can find our Voice of the Affiliate Nation 2025 report here.
The APMA’s roadmap
The APMA’s 2026 roadmap includes taskforces focused on the industry’s general promotion, AI and compliance and best practice. We will also continue with our quest to push for faster industry payments, which half of UK publishers cite stunts growth and investment.
Both core partners will play an active role in the 2026 roadmap, with impact.com’s Alex Springer already active in the AI taskforce and sharing his view on AI and how it could play out across the affiliate channel over the coming months.
Acceleration Partners is a founding member of the APMA and the world’s largest and first-to-market Partnership and Marketing Agency. Their global team focuses on building strategic partnerships that drive measurable outcomes for their clients.
Helen Southgate, Chief Strategy Officer at Acceleration Partners, commented:
“We’re proud to sponsor the APMA at a pivotal moment for the affiliate industry. In a rapidly evolving market, we see enormous opportunity for the channel to grow in credibility, impact and influence — and we’re committed to supporting the APMA in helping the industry move forward together.”
impact.com, a market-leading affiliate and partner marketing platform, combines affiliate marketing, influencer programmes and referral tracking into one system to improve efficiency and measurable revenue impact.
Anthony Clements, Country Manager at impact.com, had this to say:
“impact.com is proud to sponsor the APMA this year. There is a critical role for a trade association to play in creating best practice, research, insights and guidance and believe every responsible company should be supporting their efforts. We are also excited to be involved in supporting their ambitious roadmap for the year, especially across topics such as AI”.
We look forward to working closely with all of our sponsors throughout the year and thank them for their generous support of APMA.
