Tracking Initiatives

 

Guidance on tracking for affiliate and partner marketing. Effective tracking ensures that affiliate links count, valid transactions are rewarded, and brands are clear about how their marketing budgets are spent.

Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions

January 31, 2024 | Kevin Edwards
News & Updates Tracking Initiatives

Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing

January 31, 2024 | Kevin Edwards
News & Updates Tracking Initiatives
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Affiliate marketing tracking insights lead to 60% revenue boost

December 4, 2024 | Moonpull
News & Updates Guest editorial Affiliate Marketing Tracking Initiatives
Industry voices reflect changes to affiliate marketing cookie classification

Industry responds to cashback cookie classification exemption

November 1, 2024 | Kevin Edwards
News & Updates Affiliate Marketing Standards & Best Practice Tracking Initiatives Cookies
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Affiliate Future Tracking Q&A

June 11, 2024 | Jenna Goodchild-Pain
Tracking Initiatives News & Updates
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financeAds Tracking Q&A

June 4, 2024 | Jenna Goodchild-Pain
News & Updates Tracking Initiatives
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The APMA Response to the ICO’s ‘consent or pay’ consultation

April 22, 2024 | Kevin Edwards
News & Updates Standards & Best Practice Tracking Initiatives

Cookie Consent and Affiliate & Partner Marketing

March 6, 2024 | Kevin Edwards
News & Updates Tracking Initiatives

Affiliate Tracking Basics: 2021 Guide

January 31, 2024 | Jenna Goodchild-Pain
Tracking Initiatives News & Updates

Network Tracking Q&As

Q&As with our members who are tracking champions. These interviews look at the latest tracking trends and challenges marketers face when attributing sales and value to their budgets. And if you ever wanted to know how you’d explain affiliate tracking to a five-year-old, you’re in the right place.

Network Tracking: Q&A

August 12, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Optimise Tracking Q&A

May 21, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Rakuten Advertising Tracking Q&A

May 9, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

impact.com Tracking Q&A

May 8, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Legal Q&A: cookies, classification and consent

May 7, 2024 | Kevin Edwards
News & Updates Network Tracking Q&A

Kwanko Tracking Q&A

March 27, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Adtraction Tracking Q&A

March 21, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Tradedoubler Tracking Q&A

March 14, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Awin Tracking Q&A

March 5, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News & Updates

Webgains Tracking Q&A

March 4, 2024 | Jenna Goodchild-Pain
News & Updates Network Tracking Q&A
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