Tracking Initiatives

 

Guidance on tracking for affiliate and partner marketing. Effective tracking ensures that affiliate links count, valid transactions are rewarded, and brands are clear about how their marketing budgets are spent.

Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions

January 31, 2024 | Kevin Edwards
News Tracking Initiatives

Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing

January 31, 2024 | Kevin Edwards
News Tracking Initiatives
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Affiliate Future Tracking Q&A

June 11, 2024 | Jenna Goodchild-Pain
Tracking Initiatives News
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financeAds Tracking Q&A

June 4, 2024 | Jenna Goodchild-Pain
Tracking Initiatives News
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The APMA Response to the ICO’s ‘consent or pay’ consultation

April 22, 2024 | Kevin Edwards
Tracking Initiatives Standards & Best Practice News

Cookie Consent and Affiliate & Partner Marketing

March 6, 2024 | Kevin Edwards
Tracking Initiatives News

Affiliate Tracking Basics: 2021 Guide

January 31, 2024 | Jenna Goodchild-Pain
News Tracking Initiatives

Network Tracking Q&As

Q&As with our members who are tracking champions. These interviews look at the latest tracking trends and challenges marketers face when attributing sales and value to their budgets. And if you ever wanted to know how you’d explain affiliate tracking to a five-year-old, you’re in the right place.

Network Tracking: Q&A

August 12, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Optimise Tracking Q&A

May 21, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Rakuten Advertising Tracking Q&A

May 9, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

impact.com Tracking Q&A

May 8, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Legal Q&A: cookies, classification and consent

May 7, 2024 | Kevin Edwards
News Network Tracking Q&A

Kwanko Tracking Q&A

March 27, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Adtraction Tracking Q&A

March 21, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Tradedoubler Tracking Q&A

March 14, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Awin Tracking Q&A

March 5, 2024 | Jenna Goodchild-Pain
Network Tracking Q&A News

Webgains Tracking Q&A

March 4, 2024 | Jenna Goodchild-Pain
News Network Tracking Q&A
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