Guidance on tracking for affiliate and partner marketing. Effective tracking ensures that affiliate links count, valid transactions are rewarded, and brands are clear about how their marketing budgets are spent.
Downloadable Software & Browser Extensions in affiliate marketing: FAQs
14 January 2025 | Kevin Edwards
How to Ensure You Have Best-in-Class Affiliate Tracking
16 December 2024 | Angela Ballard
Affiliate marketing tracking insights lead to 60% revenue boost
4 December 2024 | Moonpull
Industry responds to cashback cookie classification exemption
1 November 2024 | Kevin Edwards
The APMA Response to the ICO’s ‘consent or pay’ consultation
22 April 2024 | Kevin Edwards
Cookie Consent and Affiliate & Partner Marketing
6 March 2024 | Kevin Edwards
Affiliate Tracking Basics: 2021 Guide
31 January 2024 | Jenna Goodchild-Pain
Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions
31 January 2024 | Kevin Edwards
Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing
31 January 2024 | Kevin Edwards
Network Tracking Q&As
Q&As with our members who are tracking champions. These interviews look at the latest tracking trends and challenges marketers face when attributing sales and value to their budgets. And if you ever wanted to know how you’d explain affiliate tracking to a five-year-old, you’re in the right place.
Affiliate Future Tracking Q&A
11 June 2024 | Jenna Goodchild-Pain
Rakuten Advertising Tracking Q&A
9 May 2024 | Jenna Goodchild-Pain
Legal Q&A: cookies, classification and consent
7 May 2024 | Kevin Edwards
