Affiliate Marketing news from the APMA

The offer-savvy consumer has arrived. Here’s what that means for brands.

May 21, 2026

Brands and agencies are spending more time and budget than ever trying to reach consumers. New research from Reward Gateway | Edenred suggests that what...

CMA price transparency changes: What you need to know

May 18, 2026

Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.

State of the Affiliate Nation 2026: Pictures

May 18, 2026

Check out all the photos from the APMA's 2026 State of the Affiliate Nation research event held in central London on April 30th.

From Google to ChatGPT: APMA launches industry’s first affiliate AI search survey

May 7, 2026

The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are...

State of the Affiliate Nation 2026: Inside the Launch

May 1, 2026

Yesterday we had the pleasure of hosting the APMA’s State of the Affiliate Nation 2026 launch event at Everyman Broadgate in London. Around 100 senior...

UK Affiliate and Partner Marketing spend surges to £1.8bn: the six lessons from this year’s data.

April 30, 2026

Subnetworks Code of Conduct – Consultation

March 31, 2026

The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.

APMA responds to CMA’s consultations on Google’s search services

March 11, 2026

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...

Card linked offers, brand to brand partnerships and other 2026 affiliate marketing growth drivers

March 10, 2026

Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance...

Awin & Partnerize announced as final core APMA sponsors

February 26, 2026

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...

APMA launches Compliance and Standards Taskforce

February 18, 2026

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...

Acceleration Partners & impact.com announced as new APMA sponsors

February 17, 2026

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...

Webgains and intent.ly announced as APMA Core sponsors for 2026

February 11, 2026

The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026. We have six core sponsor partners for this...

UK affiliate market by sector: State of the Nation 2025 | Recap

February 10, 2026

The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s...

The future of AI: two affiliate marketing experts share their vision

February 5, 2026

Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries....

News & Updates