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News & Updates

APMA responds to CMA’s consultations on Google’s search services

March 11, 2026

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...
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Card linked offers, brand to brand partnerships and other 2026 affiliate marketing growth drivers

March 10, 2026

Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance...
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Awin & Partnerize announced as final core APMA sponsors

February 26, 2026

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...
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APMA launches Compliance and Standards Taskforce

February 18, 2026

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...
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Acceleration Partners & impact.com announced as new APMA sponsors

February 17, 2026

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...
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Webgains and intent.ly announced as APMA Core sponsors for 2026

February 11, 2026

The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026. We have six core sponsor partners for this...
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State of the Affiliate Nation 2025

UK affiliate market by sector: State of the Nation 2025 | Recap

February 10, 2026

The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s...
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The future of AI: two affiliate marketing experts share their vision

February 5, 2026

Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries....
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German and UK affiliate markets announce joint research partnership

February 4, 2026

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APMA launches AI affiliate marketing taskforce

February 3, 2026

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Genie Shopping and the APMA

Genie Shopping announced as flagship partner for APMA

February 3, 2026

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The APMA launches Advertiser Payments Code of Conduct

January 28, 2026

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Picture of someone accessing the APMA's RFP template for UK affiliate marketing programmes

APMA launches free RFP template for UK affiliate marketing programmes

January 20, 2026

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Independent audit of attribution rules in the UK

Attribution rules: the practical steps you should take today on your affiliate programme

January 16, 2026

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Dates for your diary! APMA-hosted member events

January 8, 2026

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Voice of the Affiliate Nation 2025

December 16, 2025

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Learning from Black Friday 2025 How Brands and Retailers Can Maximise Revenue in the Golden Quarter

December 16, 2025

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Panellists for the APMA's annual webinar looking back at the previous 12 months and forward to the coming year.

Affiliate Marketing 2026: The plot twists ahead, watch the webinar

December 11, 2025

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Affiliate marketing Black Friday & Cyber Monday round-up

December 9, 2025

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Independent audit of attribution rules in the UK

APMA audit shows network backing for early funnel affiliates, but work to be done

November 14, 2025

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Building a promo codes strategy that converts and protects margins

November 11, 2025

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APMA Voice of the Nation 2025 - AI

Voice of the Affiliate Nation 2025: How the channel is adapting to AI

October 28, 2025

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APMA webinar summary: fixing affiliate payments to unlock growth

October 22, 2025

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Unlocking Affiliate Investment through Storytelling: Q&A with Julia Stent

October 20, 2025

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emergence of what OpenAI is calling “agentic commerce. and what it means for affiliates

Agentic commerce explained: How OpenAI’s & ChatGPT’s approach could transform Affiliate Marketing

October 1, 2025

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APMA & PI Live Europe logos - announcing the launch of a new bursary for emerging affiliate marketing talent.

The APMA & PI LIVE Europe launch affiliate marketing bursary scheme

September 16, 2025

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Influencer films video on her phone

The rise of influencer accountability: misrepresentation, fines, and evolving with the industry

August 28, 2025

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2025 Publisher Survey for the APMA

APMA launches definitive 2025 publisher survey

August 19, 2025

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Google & Amazon logos

Amazon exits Google Shopping: what it means for CSS & Affiliate

August 6, 2025

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APMA Advertiser Survey 2025

APMA launches the only industry-wide brand survey

August 4, 2025

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ICO request for views on digital marketing

Making the case for attribution: APMA prepares ICO submission on new data law

July 28, 2025

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We need to hear from members of the APMA

We need to hear from you!

July 25, 2025

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APMA Member meeting at Awin's London office

Q3 APMA member meeting; catch up on all the latest initiatives

July 25, 2025

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APMA releases affiliate member policy briefing on new Data Bill

July 8, 2025

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UK's Data Usage and Access Bill

APMA backs new data law as catalyst for affiliate & partner marketing growth

June 20, 2025

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The badge for Bronze membership of the APMA

APMA launches entry-level membership tier for SMEs and start-ups

June 16, 2025

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State of the Nation 2025 - Webinar from the APMA. Pictures of the three panellists.

Inside the numbers: APMA panel on Affiliate Marketing’s 2025 success

June 3, 2025

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Genie Ventures win industry affiliate award by putting team, culture and innovation first.

Genie Ventures: Driving Success Through Team, Culture & Thought Leadership

May 28, 2025

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EU Digital Fairness Act

The EU’s Digital Fairness Act: A New Era for Influencer and Affiliate Marketing​

May 20, 2025

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State of the Affiliate Nation 2025

UK Affiliate and Partner Marketing industry surges to £1.7bn as channel defies economic gloom

May 13, 2025

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Download full guide! Everything you need to know about Publisher Payments

May 1, 2025

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UK guide to affiliate and influencer subnetworks

UK guide to affiliate & influencer marketing subnetworks

May 1, 2025

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publisher payment shows two phones completing transaction

Everything you need to know about Publisher Payments: Part 3

April 28, 2025

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publisher payments guide - second section, image shows two phone completing a transaction

Everything you need to know about Publisher Payments: Part 2

April 24, 2025

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publisher payments - image shows two phones completing transaction

Everything you need to know about Publisher Payments: Part 1

April 15, 2025

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Network quality and compliance teams image

Know Who to Ask: Network Quality Team Contacts

April 8, 2025

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a hand holding an iphone in front of a car. On the phone is text written about ChatGPT an AI generation tool

AI-Generated Content in Marketing: Compliance Opportunities and Challenges

March 25, 2025

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The ICO and APMA logos

APMA Responds to ICO Consultation on Updated Guidance for Storage and Access Technologies

March 24, 2025

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Downloadable software and browser extensions audit

Downloadable software and browser extensions: the audit

March 4, 2025

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Events calendar

What you need to know about this year’s must-attend affiliate marketing events

February 28, 2025

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