Guest editorial

AI Search and Affiliate Marketing: Why the industry needs to collaborate to survive

31 July 2026

AI search is upending how people discover information, how affiliate content is used and how their contributions are measured and rewarded.

The EU AI Act is Almost Here. Is Your Brand Ready?

30 July 2026

The arrival of the European Union’s Artificial Intelligence Act this August is expected to bring big changes to marketers using AI.

Want to drive incremental revenue in Q4? Timing, trust and quality decide who wins and the best brands are planning now.

23 July 2026

The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry's first definitive report on how AI Search is...

The offer-savvy consumer has arrived. Here’s what that means for brands.

21 May 2026

Brands and agencies are spending more time and budget than ever trying to reach consumers. New research from Reward Gateway | Edenred suggests that what...

APMA webinar summary: fixing affiliate payments to unlock growth

22 October 2025

Unlocking Affiliate Investment through Storytelling: Q&A with Julia Stent

20 October 2025

Influencer films video on her phone

The rise of influencer accountability: misrepresentation, fines, and evolving with the industry

28 August 2025

Genie Ventures win industry affiliate award by putting team, culture and innovation first.

Genie Ventures: Driving Success Through Team, Culture & Thought Leadership

28 May 2025

EU Digital Fairness Act

The EU’s Digital Fairness Act: A New Era for Influencer and Affiliate Marketing

20 May 2025

a hand holding an iphone in front of a car. On the phone is text written about ChatGPT an AI generation tool

AI-Generated Content in Marketing: Compliance Opportunities and Challenges

25 March 2025

Photo of blow sky with white clouds in background. Green sign post with writing writing in foreground reads, "Cash Flow Just Ahead"

The Future of UK Affiliate and Partner Marketing is Frictionless!

13 February 2025

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How to Ensure You Have Best-in-Class Affiliate Tracking

16 December 2024

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Affiliate marketing tracking insights lead to 60% revenue boost

4 December 2024

More manual penalties for affiliates in Google SERPs

Google’s latest manual penalties tightens the screw on affiliates

21 November 2024

Photo of three computer screens displaying colourful data charts. A person with long dark hair is in the foreground with their back to the camera. They are looking at the screens. They are sitting at a desk.

5 Data-Centric Ways to Transform Your Affiliate Programme

21 November 2024

Young man applying cream under his eyes. He is looking in the mirror.

Diversifying your affiliate mix with tactical tenancy investment

13 November 2024

message in a bottle

Affiliate tracking isn’t just broken, it needs a fundamental reset

5 November 2024

Photo of a young woman sitting in front of a computer screen playing a game.

Boosting Compliance & Visibility: Rightlander’s ‘Trackback’ Solution for Global Affiliate Monitoring

30 October 2024

Key on a keyboard that has the image of a shopping trolly on it - under the image is the text 'purchase'.

Being smart with commissions: looking beyond last click CPA

14 October 2024

How affiliate categorisation can be unhelpful

28 May 2024

How do technology partners fit into the affiliate mix?

22 May 2024

Is it ever fair to zero your commissions?

1 May 2024

Being patient: Why affiliate marketing is not a quick fix

29 April 2024

Affiliate Marketing: Common Pitfalls to Avoid

25 April 2024

Key new partners who are driving change

17 April 2024

How much time should you spend on your affiliate program?

10 April 2024

CSS – 101 explainer

9 April 2024

Across the purchase path – how affiliates influence at every stage

21 March 2024

How to build a diverse mix of affiliate partners

5 March 2024

Creating an annual affiliate marketing plan

27 February 2024

5 Actionable Strategies You Can Do This Week To Boost Your Affiliate Program Performance

6 February 2024