Standards & Best Practice

Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.

The APMA's Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.

The APMA has welcomed the publication of Germany's first Affiliate and Partner Marketing market report, produced by the Affiliate and Partner Marketing Circle (APMC), a...

Publishers are being asked to complete a short, eight-question census on artificial intelligence. And brands are encouraged to share their views as part of the...

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.

Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.

The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are...

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...

Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance...

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...

The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...

The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026. We have six core sponsor partners for this...

The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s...

Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries....