Standards & Best Practice Archives - The Affiliate & Partner Marketing Association

The EU AI Act is Almost Here. Is Your Brand Ready?

30 July 2026

The arrival of the European Union’s Artificial Intelligence Act this August is expected to bring big changes to marketers using AI.

The New Rules of Discovery: the APMA’s definitive report on AI Search & Affiliate Marketing

22 July 2026

The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry's first definitive report on how AI Search is...

Marketing Mix Modelling (MMM) research exposes data measurement misalignment

13 July 2026

Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.

APMA launches Compliance Reporting Portal to strengthen standards across affiliate marketing

6 July 2026

The APMA's Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.

Positive news for Affiliate Marketing as CMA mandates ‘Fair Ranking’ on Google

26 June 2026

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

Is affiliate marketing being measured fairly? The APMA wants to find out.

22 June 2026

We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.

CMA Rules on Google Search: vital safeguards for publishers

8 June 2026

The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.

ICO updates cookie guidance: greater clarification for affiliate marketing

1 June 2026

The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.

CMA price transparency changes: What you need to know

18 May 2026

Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.

Subnetworks Code of Conduct – Consultation

31 March 2026

The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.

APMA responds to CMA’s consultations on Google’s search services

11 March 2026

The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...

APMA launches Compliance and Standards Taskforce

18 February 2026

The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...

Standards & Best Practice

The EU AI Act is Almost Here. Is Your Brand Ready?

The New Rules of Discovery: the APMA’s definitive report on AI Search & Affiliate Marketing

Marketing Mix Modelling (MMM) research exposes data measurement misalignment

APMA launches Compliance Reporting Portal to strengthen standards across affiliate marketing

Positive news for Affiliate Marketing as CMA mandates ‘Fair Ranking’ on Google

Is affiliate marketing being measured fairly? The APMA wants to find out.

CMA Rules on Google Search: vital safeguards for publishers

ICO updates cookie guidance: greater clarification for affiliate marketing

CMA price transparency changes: What you need to know

Subnetworks Code of Conduct – Consultation

APMA responds to CMA’s consultations on Google’s search services

APMA launches Compliance and Standards Taskforce

APMA launches free RFP template for UK affiliate marketing programmes

Attribution rules: the practical steps you should take today on your affiliate programme

APMA audit shows network backing for early funnel affiliates, but work to be done

Building a promo codes strategy that converts and protects margins

Voice of the Affiliate Nation 2025: How the channel is adapting to AI

APMA webinar summary: fixing affiliate payments to unlock growth

Agentic commerce explained: How OpenAI’s & ChatGPT’s approach could transform Affiliate Marketing

The APMA & PI LIVE Europe launch affiliate marketing bursary scheme

The rise of influencer accountability: misrepresentation, fines, and evolving with the industry

APMA releases affiliate member policy briefing on new Data Bill

APMA backs new data law as catalyst for affiliate & partner marketing growth

The EU’s Digital Fairness Act: A New Era for Influencer and Affiliate Marketing

UK Affiliate and Partner Marketing industry surges to £1.7bn as channel defies economic gloom

Download full guide! Everything you need to know about Publisher Payments

UK guide to affiliate & influencer marketing subnetworks

Everything you need to know about Publisher Payments: Part 3

Everything you need to know about Publisher Payments: Part 2

Everything you need to know about Publisher Payments: Part 1

Know Who to Ask: Network Quality Team Contacts

ICO offers affiliate reward sites potential cookie consent exemption

The APMA Response to the ICO’s ‘consent or pay’ consultation

Your beginner’s guide to affiliate and partner marketing tracking

Subnetworks: a users’ guide about how to use them and what you can expect from them