Standards
Access previous best practice and codes of conduct initiatives developed by the IAB’s Affiliate Marketing Council. Bookmark this page as The APMA creates a new set of standards and guidance.
The APMA Response to the ICO’s ‘consent or pay’ consultation
The Information Commissioner's Office is consulting on key data protection issues in relation to “pay or okay”...
Your beginner’s guide to affiliate and partner marketing tracking
Digital marketing is undergoing unprecedented disruption. Cookies are crumbling...
Subnetworks: a users’ guide about how to use them and what you can expect from them
Subnetworks are a collection of publishers operating as a single publisher on an affiliate network or affiliate...
Value beyond the sale: measuring the full impact of the affiliate channel
In 2017 the IAB and the Affiliate Marketing Council undertook a project to measure the full value delivered by the...