The EU AI Act is Almost Here. Is Your Brand Ready?
30 July 2026
The arrival of the European Union’s Artificial Intelligence Act this August is expected to bring big changes to marketers using AI.
Read more
The New Rules of Discovery: the APMA’s definitive report on AI Search & Affiliate Marketing
22 July 2026
The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.
Read more
Marketing Mix Modelling (MMM) research exposes data measurement misalignment
13 July 2026
Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.
Read more
APMA launches Compliance Reporting Portal to strengthen standards across affiliate marketing
6 July 2026
The APMA’s Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.
Read more
Positive news for Affiliate Marketing as CMA mandates ‘Fair Ranking’ on Google
26 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
Read more
Is affiliate marketing being measured fairly? The APMA wants to find out.
22 June 2026
We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.
Read more
CMA Rules on Google Search: vital safeguards for publishers
8 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
Read more
ICO updates cookie guidance: greater clarification for affiliate marketing
1 June 2026
The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.
Read more
CMA price transparency changes: What you need to know
18 May 2026
Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.
Read more
Subnetworks Code of Conduct – Consultation
31 March 2026
The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.
Read more
APMA responds to CMA’s consultations on Google’s search services
11 March 2026
The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on how Google ranks search results and treats third-party publishers within its ecosystem.
Read more
APMA launches Compliance and Standards Taskforce
18 February 2026
The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for compliance and governance. Building on the work of the APMA in 2025 and the UK’s strong record of self-regulation, the new group will work on projects designed to enhance confidence […]
Read more
