Voice of the Affiliate Nation 2025

What affiliate marketing issues will dominate in 2026? How do brands rate affiliate traffic? Do UK publishers see AI as an opportunity or a threat?

In the summer of 2025, the APMA asked 300 affiliate marketers, drawn from agencies, brands and publisher businesses for their views.

We’ve been crunching the data and pulling the insights together for the most definitive qualitative view of how affiliate marketing is viewed.

If you want to know what the opportunities for growth in 2026 are and how the affiliate channel needs to tackle some core challenges to achieve its rightful place at the brand top table, this report is a must. What’s more, it’s entirely free.

Fill in the form below and get your FREE 55-page copy of Voice of the Affiliate Nation today.

The report features invaluable insights not available anywhere else. It’s packed with exclusive insights to support your presentations, client meetings, and day-to-day decision-making.

And don’t forget to download the State of the Nation highlights report from the APMA homepage if you want to know the size, scale and scope of the affiliate and partner marketing industry.


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