Everything you need in one place
This hub page is a dedicated space for all of our AI work. You’ll find guides, webinars, data and information about what the AI Taskforce is working on in 2026 and beyond.
If you’d like to become part of the AI Taskforce then please get in touch.
Our new AI guide ‘The New Rules of Discovery: How AI is Reshaping Affiliate Marketing’ is available now.
The guide is split into three parts and for your full understanding we recommend you read all three parts in order.
Download Part One
Webinar
Join James Bentley (Numerical) and Alex Springer (OpenAttribution.org) as they provide the latest AI updates affecting affiliate marketing that you need to know about. James will also unpack the newly launched APMA AI guide. The guide details how the affiliate channel can adapt to the new era of content discovery, influence and how commercial models need to change.
AI Guide: Part One
Part One – Understanding the Shift (What is changing and why it matters)
This section examines how AI search, AI-generated answers and agentic commerce are changing online discovery. It looks at the evidence behind AI adoption, the impact on publisher traffic, and why traditional click-based journeys are increasingly being replaced by AI-mediated experiences.
AI Guide: Part Two
Part Two – Measuring Influence (How attribution and measurement need to evolve)
The second section focuses on the industry’s biggest challenge: measurement. It introduces a practical three-layer framework – Retrieval, Citation and Outcome – to help explain how brands, publishers and networks can begin understanding and evidencing influence beyond the click.
AI Guide: Part Three
Part Three – Building the Future (Commercial models, regulation & what the industry should do next)
The final section looks ahead, exploring how commercial models may evolve as AI changes attribution. It covers emerging approaches including influence-based commissioning, fixed-fee partnerships, licensing, agentic commerce, regulation and practical recommendations for brands, publishers, networks and the wider industry.
APMA launches new AI guide
Read the news article about the launch of ‘The New Rules of Discovery: How AI is Reshaping Affiliate Marketing’, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.
APMA launches AI Taskforce
Read the comms from February that details the launch of the AI Taskforce, led by James Bentley. This exciting launch was the start of our AI roadmap.
