Upcoming APMA webinars
Thought leadership at its best. Join us for our upcoming webinars and keep at the forefront of the industry. Hear the debates on key industry issues and be amongst the first to learn about new developments.
Creator Commerce in Practice: What Brands Are Learning (And Where They’re Stuck)
Join impact.com, one of the APMA’s core sponsors, for a fireside chat bringing together Laura Harper-Masters (B&Q) and Julia Salume (Moburst), as they share what actually works when navigating creator marketing – and what doesn’t.
San Sareen (impact.com) will ensure we hear about best practices for creator discovery and partnerships, which formats drive real results, how to measure beyond last-click, operational challenges at scale, and how Laura and Julia are navigating today’s creator landscape (authenticity, burnout, rate expectations, exclusivity).
This isn’t a case study. It’s practical peer-to-peer intelligence from brands figuring this out right now. Perfect for agencies, consultants, and brand-side professionals looking to understand where creator marketing actually sits in 2026.
60 mins
7th October 2026. 2-3PM
Webinar Library
Catch up on past webinars and anything you missed first time round.
Is Your Measurement Model Lying to You?
In a survey the APMA ran this summer, 62 people working across brands, publishers and platforms told us something striking: 84% of them measure affiliate as its own line in their MMM, and it’s got real say over budget for two thirds of them. But asked if that model actually gets affiliate right, and only 12% say yes, more than a third say no outright.
Helen Southgate (Acceleration Partners) will be joined by Amy Johnson (TUI), James Little (TopCashback) and Kevin O’Farrell (Analytic Partners) to pull apart why affiliate shouldn’t be treated as one undifferentiated channel, why “incrementality” comes up as the number one challenge every time we ask this question, and what happens to a program when a model quietly decides it’s underperforming, whether or not that’s true.
Three very different seats at the table: the brand deciding where the budget goes, the publisher who feels the impact when decisions are made on data, and the provider building the model everyone is arguing about. If this group can’t get to a straight answer, we’re not sure who can.
60 mins
8th September 2026. 2-3PM
Navigating AI Search and Affiliate Marketing
Join James Bentley (Numerical) and Alex Springer (OpenAttribution.org) as they provide the latest AI updates affecting affiliate marketing that you need to know about. James will also unpack the newly launched APMA AI guide, ‘The New Rules of Discovery: How AI is Reshaping Affiliate Marketing’. The guide details how the affiliate channel can adapt to the new era of content discovery, influence and how commercial models need to change.
60 mins
21st July 2026
Black Friday Starts Now: Plan Early, Win Big.
Charlie Lynn (Webgains), Joep van den Boer (Shoparize), Caitlin Hibbert (Linkby), and Sophie Halley (Atolls) run a practical, no‑nonsense session on how to get ahead of the Black Friday rush, starting now.
Expect insights from leading publishers, alongside clear, actionable steps you can take away and apply immediately to drive commercial impact.
Learn proven strategies to help you plan earlier, execute smarter, and ultimately deliver your strongest Black Friday performance yet.
60 mins
14th July 2026.
State of the Affiliate Nation 2026 Research – what you need to know
Unpack our flagship annual research – State of the Affiliate Nation 2026. Kevin will be joined by guest panelists, Anthony Clements (impact.com), Gill Makepeace (Natwest) and Dan Cohen (affinity) to delve into the results and insights from our world-leading industry research. What sectors are driving growth? Which affiliates are up and which are down, and what does the future look like in a ‘zero click’ world…?
60 mins
14th May 2026
Erosion of the Link: Affiliate Marketing’s Last-Click Survival Guide
We have entered the ‘clickless era.’ Join Maura Smith (Partnerize), Ed Hutchinson (The Independent) and Aneira Henery (Love Holidays) as they address the existential challenge: How do you measure value and secure revenue when the consumer navigates to your site without ever touching a trackable link?
60 mins
23rd April 2026
Affiliate Marketing 2026: The plot twists ahead
The APMA’s end-of-year webinar brought together three industry leaders: Eleri Jones (Big Green Smile), James Maley (Tradedoubler) and Rebecca McNiven (Silverbean), to review peak-season performance, discuss ongoing attribution challenges and examine how AI is influencing affiliate marketing.
60 mins
9th Dec 2025
The truth about affiliate payments
The APMA convened publishers, networks, agencies and advertisers to address how slow and inconsistent affiliate payments are hindering industry growth. This expert panel consisted of Rich Lane (Revving), Warrick Lambert (Genie Shopping), Carla Arrindell (Optimise) and David Ayre (intent.ly).
60 mins
14th Oct 2025
Google changes – SEO & Affiliates
This webinar unpacks SEO and affiliate marketing with some fantastic experts: Ed McFarlane (COAM), Maya Traykova (The Sole Supplier) and James Foote (Polaris).
They explore the current landscape, practical best-practice advice and gave us a glimpse of SEO in 2025 and beyond.
60 mins
24th July 2024
Cookies, classification & consent
Leading digital and e-commerce lawyer Eitan Jankelewitz explores cookies, consent and classification in our Ask an Expert Q&A. If you are struggling with consent and cookie banners, this is the session for you.
60 mins
1st May 2024
GA4 – your questions answered
Hosted by Ant Clements (at the time at Adtraction), join experts Olly Walker (Hookflash) and Imogen Collins (Genie Goals) discuss the key issues of GA4 and affiliate marketing. They answered all your GA4, tracking and analytics questions.
60 mins
17th April 2024
