We’re excited to announce that the Affiliate and Partner Marketing Association is developing two brand‑new qualitative surveys, one tailored for brands and one for publishers, and we want your voice to shape them.
As the affiliate channel evolves, we need fresh insights into how you and your peers feel about today’s opportunities, challenges, and emerging trends like AI.
What We’re Asking
Over the coming weeks, we’ll be fielding two separate questionnaires:
Brand Survey: for marketers, e‑commerce leaders, and affiliate programme managers.
Publisher Survey: for content creators, influencers, and affiliate site owners.
Each survey will explore topics such as:
Channel Sentiment: what’s working well? Where do you see friction?
Emerging Technologies: how is AI impacting strategy, efficiency, and transparency?
Partnership Dynamics: what qualities do you value most in your affiliate partners?
Measurement & ROI: which KPIs truly matter and which feel outdated?
Future Outlook: where should the channel invest its energy and resources in 2026 and beyond?
How You Can Help
Before we finalise our question set, we’d love to tap into your expertise:
Suggest specific questions you’d like us to ask brands or publishers.
Flag themes or challenges that aren’t on our radar yet.
Submit Your Ideas
If you’d like to submit your ideas, then please fill in the survey at the bottom of this page.
Your contributions could directly influence the final surveys, ensuring they capture the spirit of our £1.7bn powerhouse ecommerce marketing channel.
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