The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026.
Today, the Affiliate and Partner Marketing Association announces the final two core partners supporting our organisation across 2026: Awin and Partnerize.
Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as the only collective voice for the UK’s £1.7bn affiliate marketing industry.
With their support, expect to see a series of thought-leadership webinars from our core partners, along with some new APMA co-branded mini reports launching later this year. They are also the reason we’ll be able to produce our Voice of the Affiliate Nation report in 2026. The Voice of the Affiliate Nation is the sister report to our flagship State of the Affiliate Nation report and focuses on a qualitative view of how affiliate marketing is perceived in the UK.
You can find our Voice of the Affiliate Nation 2025 report here.
The APMA’s roadmap
The APMA’s 2026 roadmap includes taskforces focused on the industry’s general promotion, AI and compliance and best practice. We will also continue with our quest to push for faster industry payments, which half of UK publishers cite stunts growth and investment.
Both core partners will play an active role in the APMA’s AI initiatives as part of the 2026 roadmap, to help educate, inform and maximise the opportunities for the new AI landscape.
Awin is a founding member of the APMA and leading global affiliate marketing platform. They’re focused on connecting brands with partners worldwide to help them grow their way – through innovation, transparency and powerful collaboration.
Oliver Smith, Global Head of Brand & Communications at Awin, commented:
“The role of the APMA is becoming ever more increasingly important in our industry. Awin is proud to sponsor the APMA this year as we look to support our industry as it grows both in scope and relevance.”
Partnerize, a longstanding supporter of the APMA, is an AI-powered partnership and affiliate marketing automation platform that helps businesses manage, track, and pay their online sales partners, affiliates, and influencers.
Kate Ellis, Regional Marketing Director at Partnerize, had this to say:
“At Partnerize, we believe affiliate and partnership marketing deserves a strong, unified voice. That’s why we’re proud to support the APMA. The APMA plays a critical role in championing best practices, driving industry standards, and elevating the strategic importance of partnerships as a core growth channel. By backing the APMA, we’re investing in a more transparent, innovative, and collaborative future for performance marketing — one where brands, publishers, and technology partners can thrive together.”
We look forward to working closely with all of our sponsors throughout the year and thank them for their generous support of APMA.
