The Affiliate & Partner Marketing Association - The APMA
  • Home
  • Who we are
    • About The APMA
    • Code of Conduct
    • Privacy Policy
    • FAQs
  • Our Work
    • State of the Affiliate Nation Hub
    • Voice of the Affiliate Nation 2025
    • APMA Training
    • Tracking Initiatives
    • Standards
  • Content Hub
    • News & Updates
    • Events
    • Webinars
  • Memberships
    • Why you should be an APMA member
    • Apply for Membership
    • Membership Directory
    • Member A–Z
    • Members’ Area Walkthrough
  • Jobs
    • Jobs Board
    • Job Seekers Board
    • Job Seekers Board: Listing Form
  • Log in
  • Contact Us

Tracking Initiatives

Guidance on tracking initiatives for affiliate and partner marketing in the UK.

 

Downloadable Software & Browser Extensions in affiliate marketing: FAQs

January 14, 2025

Read more
3D image of rolling spheres along a path. Creativity, learning, collaboration and teamwork concept.

How to Ensure You Have Best-in-Class Affiliate Tracking

December 16, 2024

Read more
Photo of a data graph on a computer screen - it shows a bar chart increasing and then decreasing

Affiliate marketing tracking insights lead to 60% revenue boost

December 4, 2024

Read more
Industry voices reflect changes to affiliate marketing cookie classification

Industry responds to cashback cookie classification exemption

November 1, 2024

Read more
ICO logo

The APMA Response to the ICO’s ‘consent or pay’ consultation

April 22, 2024

Read more

Cookie Consent and Affiliate & Partner Marketing

March 6, 2024

Read more

Affiliate Tracking Basics: 2021 Guide

January 31, 2024

Read more

Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions

January 31, 2024

Read more

Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing

January 31, 2024

Read more
More information
  • About The APMA
  • FAQs
  • Apply for Membership
  • Meet Our Team
LinkedIn
The APMA
hello@theapma.co.uk
71-75 Shelton Street,
Covent Garden,
London
United Kingdom
WC2H 9JQ
© 2026 The APMA
  • Site map
  • Privacy Policy
Menu
  • Home
  • Who we are
    • About The APMA
    • Code of Conduct
    • Privacy Policy
    • FAQs
  • Our Work
    • State of the Affiliate Nation Hub
    • Voice of the Affiliate Nation 2025
    • APMA Training
    • Tracking Initiatives
    • Standards
  • Content Hub
    • News & Updates
    • Events
    • Webinars
  • Memberships
    • Why you should be an APMA member
    • Apply for Membership
    • Membership Directory
    • Member A–Z
    • Members’ Area Walkthrough
  • Jobs
    • Jobs Board
    • Job Seekers Board
    • Job Seekers Board: Listing Form
  • Log in
  • Contact Us
We’d love your views on AI search

AI Search is the most disruptive technology to hit affiliate marketing in years.

If you’re a publisher or affiliate, how are you responding to it? Are you worried? Have you noticed a hit on your traffic and how are you tracking citations?

We’re working with regulators and industry to protect the affiliate ecosystem. So please fill in our short, anonymous survey to make sure your voice is heard.

Click here >>> and fill in the survey now!

Sign up for all the latest news

Please fill in your details so we can keep you up to date with all the latest projects, news, events and much more.

Sign up here

together we grow - the APMA