Cracking Tracking is designed to help you achieve excellence in the affiliate and partner marketing industries. Bookmark our page and access a host of useful guides, FAQs, articles, and much more, all designed to help you run a first class affiliate programme.

Cracking Tracking launch

The APMA’s year long campaign launches today. Cracking Tracking encompasses everything affiliate and partner marketing tracking. Click here to read more and get involved.

Ask an Expert: Legal

Listen to our exclusive webinar with leading digital and e-commerce lawyer Eitan Jankelewitz. We cover cookies, classification and consent – a must listen!

ICO logo

Our response to ICO

The Information Commissioner’s Office is consulting on key data protection issues in relation to “pay or okay” advertising models. Click here to read our response here.

Ask an Expert: GA4

Listen to our exclusive webinar featuring Hookflash, Genie Goals & Adtraction as they explain in a jargon-free, practical way how to assess your affiliate performance in light of Google’s changes.

The APMA Explains: GA4

Download our free, easy-to-follow guide that explores why Google Analytics 4 (GA4) shows affiliate data differently compared to affiliate networks and platforms and how to interpret the data.

Cookie Consent

In this document we offer guidance and information for cookie consent requirements for brands running affiliate campaigns. Click here to download.

Open Industry Letter

Read our letter signed by over 30 companies reinforcing the trust & effectiveness that affiliate marketing drives during this period of uncertainty in digital tracking.

Affiliate Tracking Basics

Created in 2021 but still relevant today, get to grips with the basics of affiliate tracking. A great refresher for seasoned affiliate managers or a starting point for those new to the industry.

Network Tracking Q&As

Network Q&A: Adtraction

Read Adtraction’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: Awin

Read Awin’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: CJ

Read CJ’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: impact.com

Read impact.com’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: Kwanko

Read Kwanko’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: Rakuten Advertising

Read Rakuten Advertising’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: Tradedoubler

Read Tradedoubler’s Network Tracking Q&A and find out how to get your tracking to be cracking!

Network Q&A: Webgains

Read Webgains’ Network Tracking Q&A and find out how to get your tracking to be cracking!

Together we grow.