Cracking Tracking is designed to help you achieve excellence in the affiliate and partner marketing industries. Bookmark our page and access a host of useful guides, FAQs, articles, and much more, all designed to help you run a first class affiliate programme.

Cracking Tracking launch

The APMA’s year long campaign launches today. Cracking Tracking encompasses everything affiliate and partner marketing tracking. Click here to read more and get involved.

Open Industry Letter

Read our letter signed by over 30 companies reinforcing the trust & effectiveness that affiliate marketing drives during this period of uncertainty in digital tracking.

The APMA Explains: GA4

Download our free, easy-to-follow guide that explores why Google Analytics 4 (GA4) shows affiliate data differently compared to affiliate networks and platforms and how to interpret the data.

Affiliate Tracking Basics

Created in 2021 but still relevant today, get to grips with the basics of affiliate tracking. A great refresher for seasoned affiliate managers or a starting point for those new to the industry.

Together we grow.