The Affiliate & Partner Marketing Association is delighted to announce Genie Shopping as its flagship partner for 2026.
As the APMA’s cornerstone supporter this year, Genie will help drive the trade association’s ambitious roadmap for the year ahead.
With the APMA’s focus on pushing for positive change across the UK affiliate and partner marketing landscape, Genie Shopping’s support will play a pivotal role in boosting the APMA’s mission to grow the UK affiliate marketing industry beyond its current £1.7bn annual spend.
Genie Shopping is one of the world’s leading innovators in Shopping Ad technology. As Comparison Shopping Services (CSS) continue to grow, accounting for a bigger share of paid search budgets, Genie Shopping remains at the forefront of this rapidly evolving space.
In 2025’s State of the Nation report, the APMA reported that CSS was one of the fastest-growing affiliate segments, with year-on-year growth of 14%. Strong growth is also expected when this year’s report is released on 30th April.
Part of the Genie Ventures group — alongside Genie Goals and Broadband Genie — Genie Shopping is one of a select number of European companies to be awarded Google CSS Partner status, underlining its expertise and market leadership.
Warrick Lambert, CEO of Genie Shopping, commented:
“Genie Shopping is really pleased to be supporting the APMA in 2026. As the affiliate and partner marketing industry continues to evolve, the role APMA plays in bringing the ecosystem together, sharing insight and setting standards has never been more important. We’re excited to be part of that journey.”
An ambitious year focused on meaningful change
Over the next year Genie will help support the APMA with its five major taskforces centred on feedback from members and the wider affiliate community. Issues tackled include Compliance and Attribution,. Yesterday, the APMA announced that two of the UK’s highest-profile AI experts in the affiliate space are spearheading a new taskforce on the topic.
As well as the roadmap, Genie will also help bring APMA insights to light, including hosting a panel of experts at the State of the Nation launch in the spring.
Kevin Edwards, Founder & Director at APMA, added:
“When I formed the APMA in 2023, Genie was one of the first companies to support our vision for better standards and bigger budgets. Thousands of affiliate businesses benefit from the generosity of companies like Genie. They have put their hand in their pocket to improve the industry for everyone and also set the gold standard for what brands expect from their affiliate partners.
“I’m delighted that Genie has committed to our longer-term vision for the affiliate channel in 2026. As a small not-for-profit, it’s no exaggeration to say we wouldn’t exist without them.”
We look forward to working closely with Genie Shopping throughout the year and thank them for their generous support of APMA.
Find out more about Genie Shopping.
Read one of their Success Stories.
