AI Search and Affiliate Marketing: Why the industry needs to collaborate to survive
31 July 2026
AI search is upending how people discover information, how affiliate content is used and how their contributions are measured and rewarded.
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The EU AI Act is Almost Here. Is Your Brand Ready?
30 July 2026
The arrival of the European Union’s Artificial Intelligence Act this August is expected to bring big changes to marketers using AI.
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Want to drive incremental revenue in Q4? Timing, trust and quality decide who wins and the best brands are planning now.
23 July 2026
The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.
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The New Rules of Discovery: the APMA’s definitive report on AI Search & Affiliate Marketing
22 July 2026
The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.
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Marketing Mix Modelling (MMM) research exposes data measurement misalignment
13 July 2026
Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.
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APMA launches Compliance Reporting Portal to strengthen standards across affiliate marketing
6 July 2026
The APMA’s Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.
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Positive news for Affiliate Marketing as CMA mandates ‘Fair Ranking’ on Google
26 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
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Is affiliate marketing being measured fairly? The APMA wants to find out.
22 June 2026
We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.
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German affiliate market nudges €1bn mark
17 June 2026
The APMA has welcomed the publication of Germany’s first Affiliate and Partner Marketing market report, produced by the Affiliate and Partner Marketing Circle (APMC), a new working group within the German Association for the Digital Economy (BVDW).
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APMA calls for publisher and brand views on AI and advocacy
10 June 2026
Publishers are being asked to complete a short, eight-question census on artificial intelligence. And brands are encouraged to share their views as part of the APMA’s commitment to creating content designed to address their painpoints and blockers.
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CMA Rules on Google Search: vital safeguards for publishers
8 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
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ICO updates cookie guidance: greater clarification for affiliate marketing
1 June 2026
The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.
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The offer-savvy consumer has arrived. Here’s what that means for brands.
21 May 2026
Brands and agencies are spending more time and budget than ever trying to reach consumers. New research from Reward Gateway | Edenred suggests that what really counts is the quality and timing of the offer, and whether it meets the consumer where their expectations actually are.
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CMA price transparency changes: What you need to know
18 May 2026
Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.
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From Google to ChatGPT: APMA launches industry’s first affiliate AI search survey
7 May 2026
The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are impacting affiliate publishers.
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APMA responds to CMA’s consultations on Google’s search services
11 March 2026
The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on how Google ranks search results and treats third-party publishers within its ecosystem.
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Card linked offers, brand to brand partnerships and other 2026 affiliate marketing growth drivers
10 March 2026
Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance Marketing World Unlocked event in London.
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Awin & Partnerize announced as final core APMA sponsors
26 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the final two core partners supporting our organisation across 2026: Awin and Partnerize. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as […]
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APMA launches Compliance and Standards Taskforce
18 February 2026
The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for compliance and governance. Building on the work of the APMA in 2025 and the UK’s strong record of self-regulation, the new group will work on projects designed to enhance confidence […]
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Acceleration Partners & impact.com announced as new APMA sponsors
17 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the next two core partners supporting our organisation across 2026: Acceleration Partners and impact.com. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act […]
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Webgains and intent.ly announced as APMA Core sponsors for 2026
11 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026.
We have six core sponsor partners for this year and we’re thrilled to announce our first two core partners: Webgains and intent.ly
Our core partners help us to fund our exciting and ambitious roadmap for 2026, ensuring we’re continuing to drive the affiliate UK market forward.
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UK affiliate market by sector: State of the Nation 2025 | Recap
10 February 2026
The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s performance. Let’s revisit some of the key insights from last year’s report. The 2025 edition confirmed a consistent picture of where investment sits across the market and where growth is […]
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The future of AI: two affiliate marketing experts share their vision
5 February 2026
Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries. The APMA this week announced the launch of its AI taskforce focused on projects the affiliate and partner marketing industry will work on in response to the challenges and opportunities […]
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