APMA calls for publisher and brand views on AI and advocacy
June 10, 2026
Publishers are being asked to complete a short, eight-question census on artificial intelligence. And brands are encouraged to share their views as part of the...
Read more 
CMA Rules on Google Search: vital safeguards for publishers
June 8, 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google's general search services.
Read more 
ICO updates cookie guidance: greater clarification for affiliate marketing
June 1, 2026
The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.
Read more 
The offer-savvy consumer has arrived. Here’s what that means for brands.
May 21, 2026
Brands and agencies are spending more time and budget than ever trying to reach consumers. New research from Reward Gateway | Edenred suggests that what...
Read more 
CMA price transparency changes: What you need to know
May 18, 2026
Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.
Read more 
From Google to ChatGPT: APMA launches industry’s first affiliate AI search survey
May 7, 2026
The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are...
Read more 
APMA responds to CMA’s consultations on Google’s search services
March 11, 2026
The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on...
Read more 
Card linked offers, brand to brand partnerships and other 2026 affiliate marketing growth drivers
March 10, 2026
Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance...
Read more 
Awin & Partnerize announced as final core APMA sponsors
February 26, 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...
Read more 
APMA launches Compliance and Standards Taskforce
February 18, 2026
The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for...
Read more 
Acceleration Partners & impact.com announced as new APMA sponsors
February 17, 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association...
Read more 
Webgains and intent.ly announced as APMA Core sponsors for 2026
February 11, 2026
The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026. We have six core sponsor partners for this...
Read more 
UK affiliate market by sector: State of the Nation 2025 | Recap
February 10, 2026
The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s...
Read more 
The future of AI: two affiliate marketing experts share their vision
February 5, 2026
Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries....
Read more 
