16 October 2026
The APMA is pleased to announce David Ayre as the new Chair of its Governance Board, as the association outlines changes to the board’s structure and introduces a new election process for members.
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13 October 2026
Creator marketing has moved well beyond buying reach and hoping for engagement. As brands invest more heavily in creators, the questions are becoming more sophisticated.
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6 October 2026
Elliot Myers has written a new book, Affiliate Marketing for Brands, and all proceeds go to the APMA.
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6 October 2026
impact.com has announced new measures designed to help creators, publishers and affiliates get paid faster, reducing the point at which brand accounts are suspended for overdue invoices from 60 to 40 days.
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30 September 2026
APMA calls for workable attribution rules to support UK growth
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30 September 2026
European CSSs warn about online disruption for retail brands. Genie Shopping co-signs.
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10 September 2026
Acceleration Partners hosted a webinar about MMMs and we got to hear directly from a brand, publisher and MMM provider exactly what is going on.
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26 August 2026
James Bentley held an APMA members-only Q&A webinar focused on answering member questions about AI search, affiliates and agentic commerce.
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26 August 2026
The APMA’s Voice of the Affiliate Nation is the only industry-wide qualitative snapshot of how brands, agencies and publishers are assessing their changing fortunes and responding to industry challenges and opportunities.
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6 August 2026
The Affiliate & Partner Marketing Association has launched a new membership tier aimed at the growing number of freelancers and consultants working in the industry.
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22 July 2026
The APMA has published The New Rules of Discovery: How AI is Reshaping Affiliate Marketing, the industry’s first definitive report on how AI Search is shaping the affiliate and partner marketing channel.
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13 July 2026
Marketing Mix Modelling (MMM) is rapidly moving up the agenda for larger advertisers, and with it comes significant risk for the affiliate channel.
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6 July 2026
The APMA’s Compliance Reporting Portal provides the industry with a formal way to report serious alleged misconduct within the affiliate channel.
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26 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
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22 June 2026
We want to understand how affiliate marketing is currently measured within MMMs, how those outputs are influencing investment decisions, and where the biggest challenges lie.
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17 June 2026
The APMA has welcomed the publication of Germany’s first Affiliate and Partner Marketing market report, produced by the Affiliate and Partner Marketing Circle (APMC), a new working group within the German Association for the Digital Economy (BVDW).
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10 June 2026
Publishers are being asked to complete a short, eight-question census on artificial intelligence. And brands are encouraged to share their views as part of the APMA’s commitment to creating content designed to address their painpoints and blockers.
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8 June 2026
The UK Competition and Markets Authority (CMA) has officially published its final decision on Publisher Conduct Requirements (CR) for Google’s general search services.
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1 June 2026
The UK Information Commissioner’s Office (ICO) has published revised guidance on how the Privacy and Electronic Communications Regulations (PECR) apply to cookies and similar technologies.
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18 May 2026
Earlier this year, the Competition & Markets Authority strengthened pricing transparency rules, which changed how brands present prices, discounts, subscriptions and fees across marketing activity.
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7 May 2026
The Affiliate & Partner Marketing Association (APMA) has launched the industry’s first dedicated survey exploring how AI search tools and large language models (LLMs) are impacting affiliate publishers.
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31 March 2026
The Affiliate and Partner Marketing Association is seeking feedback on its proposed Code of Conduct for subnetworks active in the UK affiliate marketing industry.
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11 March 2026
The UK’s Competition and Markets Authority (CMA) recently closed a consultation on how Google Search operates as a commercial function. The consultation specifically focuses on how Google ranks search results and treats third-party publishers within its ecosystem.
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10 March 2026
Brand partnerships, card-linked offers, alternative payment models and the threat of AI provided a whistle-stop tour of the current affiliate market at last week’s Performance Marketing World Unlocked event in London.
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26 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the final two core partners supporting our organisation across 2026: Awin and Partnerize. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act as […]
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18 February 2026
The Affiliate & Partner Marketing Association is launching a dedicated Compliance & Standards Taskforce to position the UK affiliate industry as the global benchmark for compliance and governance. Building on the work of the APMA in 2025 and the UK’s strong record of self-regulation, the new group will work on projects designed to enhance confidence […]
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17 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our next set of core partners for 2026. Today, the Affiliate and Partner Marketing Association announces the next two core partners supporting our organisation across 2026: Acceleration Partners and impact.com. Our partners help us fund the APMA’s ambitious project roadmap for 2026, ensuring we act […]
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11 February 2026
The Affiliate & Partner Marketing Association is delighted to announce our first two core partners for 2026.
We have six core sponsor partners for this year and we’re thrilled to announce our first two core partners: Webgains and intent.ly
Our core partners help us to fund our exciting and ambitious roadmap for 2026, ensuring we’re continuing to drive the affiliate UK market forward.
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10 February 2026
The State of the Affiliate Nation 2026 will be released in April. The report assesses the size, scale and scope of the UK affiliate industry’s performance. Let’s revisit some of the key insights from last year’s report. The 2025 edition confirmed a consistent picture of where investment sits across the market and where growth is […]
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5 February 2026
Threat or opportunity? Regardless of what you think, AI is here to stay and plans to disrupt affiliate marketing potentially more than many other industries. The APMA this week announced the launch of its AI taskforce focused on projects the affiliate and partner marketing industry will work on in response to the challenges and opportunities […]
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