by Kevin Edwards | Jul 23, 2024 | News And Events
Google has announced its plans to deprecate third-party cookies have been permanently put on ice. While many industry insiders anticipated further delays, the finality of the tech giant’s decision appears to have caught digital marketers by surprise. Anthony...
by Kevin Edwards | Jul 18, 2024 | News And Events
2024’s Publisher Survey is now live. Taking the temperature of the UK’s affiliates, this year’s survey will unearth key trends driving industry growth. The study remains the biggest study of the UK’s publishers and the results will be presented, for the first time,...
by Kevin Edwards | Jul 15, 2024 | News And Events
Our Cracking Tracking initiative champions technical excellence in the affiliate and partner marketing channels. At the APMA we are on a mission to guarantee every click, sale and interaction driven by the channel is tracked and recorded, and this guide explores the...
by Kevin Edwards | Jul 8, 2024 | News And Events
The APMA’s 2024 Advertiser Survey has launched. If you’re an advertiser or agency running affiliate activity in the UK, The APMA wants to hear from you. Curious to know how AI is impacting the channel? Perhaps you’re interested in how widespread...
by Kevin Edwards | Jun 11, 2024 | News And Events
Google’s latest search algorithm update has rolled out globally with some affiliate businesses dramatically impacted by the changes. May’s site reputation abuse update focuses on specific types of activity it targets and states it will remove low-quality or duplicated...
