by Kevin Edwards | May 7, 2024 | News And Events
Why did we ever call ourselves a marketing channel? Have we made a legal rod for our own back by attaching ourselves to the wider advertising industry? Leading digital and e-commerce lawyer Eitan Jankelewitz explores this idea and the consequences for affiliate and...
by Kevin Edwards | Apr 22, 2024 | Cracking Tracking, News And Events, Standards & Best Practice
The Information Commissioner’s Office is consulting on key data protection issues in relation to “pay or okay” advertising models. The ICO has stated that industry responses will help them develop their final regulatory positions on these models which will be...
by Kevin Edwards | Apr 9, 2024 | Member Directory - Exec Partner
Coam is an affiliate network that helps retailers book placements with content websites that influence a consumer’s choice of product through buying guides or editorial articles. Website https://Coam.io Contact Person Edwyn McFarlane ...
by Kevin Edwards | Mar 6, 2024 | Cracking Tracking, News And Events
We all know how important it is to get consent to track users on your website. But did you know that big tech and regulators are increasingly scrutinising how companies are obtaining consent and requiring them to make changes? While they may not have a direct impact...
by Kevin Edwards | Jan 31, 2024 | Cracking Tracking, News And Events
31st January 2024 Dear Marketers, Digital advertising is changing fast. With the demise of third-party cookies and consumer concerns about privacy, it’s tougher than ever to keep track of ads. As leaders in affiliate and partner marketing, we’re writing...
