by Kevin Edwards | Jan 31, 2024 | Cracking Tracking, News And Events
“If you can’t measure it, you can’t improve it”. Management guru Peter Drucker wasn’t thinking about online marketing when he wrote those words but he could have been. Affiliate marketing is going from strength to strength. With thousands of brands launching...
by Kevin Edwards | Jan 4, 2024 | Meet the member
In the first of a series, we hear from the 18 founder member companies who have formed The APMA. First up is Thoughtmix. We spoke to MD Steve Bryant about his business, why he chose to join The APMA and what trends he thinks will be important in 2024. Tell us a little...
by Kevin Edwards | Dec 15, 2023 | Affiliate Marketing, News And Events
When I worked network side I would email new starters a list of sites and content I found useful to help them navigate the often confusing maze of affiliate marketing. There’s plenty of great content out there but it’s not always easy to find. So,...
by Kevin Edwards | Oct 24, 2023 | Affiliate Marketing
The Affiliate and Partner Marketing Association (The APMA) has launched in the UK, ushering in a new chapter for the industry as it looks to cement itself at the heart of advertisers’ digital marketing budgets. Initially supported by around 30 companies drawn...
by Kevin Edwards | Oct 23, 2023 | Standards & Best Practice
Digital marketing is undergoing unprecedented disruption. Cookies are crumbling and many brands are questioning how they will be able to monitor the future performance of their marketing channels. The good news, however, is that the affiliate marketing channel is one...