The ‘zero click’ world is impacting publishers, advertisers and affiliate marketers. However deterministic tracking will remain important, and the importance of getting it right will potentially increase for many publishers.
In this mini-conference, a stellar panel will discuss the importance of ‘affiliate memory’ based measurement, how to maintain this focus and how it will need to adapt into 2027 and beyond.
It will also explore how multi media modelling suffers without a diligent understanding of the inputs and outputs into affiliate tracking, analytics appraisals (e.g. GA4) and also within MMM systems. There’s also the chance to pose your specific questions to the panel in the Q&A session – and to continue discussions over refreshments
Skimlinks, London, England
Tuesday, September 29th • 4 PM – 6 PM
