***Use code APMA20 for an exclusive 20% APMA membership discount***
This hands-on, full-day workshop is designed specifically for the affiliate channel, for individuals who want to elevate how they present to brands, partners, stakeholders and budget holders. Whether you’re pitching, leading a client meeting, or presenting at a conference, this course gives you the tools and frameworks to tell stories that cut through noise, win buy-in and drive results.
Hosted by Awin, this workshop is open to brands, publishers, agencies, and tech partners.
Tuesday 3rd November 10 AM – 5:30 PM
✨ What You’ll Learn
✔️ Three straightforward storytelling steps.
✔️ How to resonate with the decision-makers you’re targeting.
✔️ Techniques to reduce jargon and improve clarity.
✔️ A formula to drive commercial action through your story.
✔️ Go-to talking points to convey the value of affiliates (including how to use APMA insights).
👩💻 Who It’s For
This course is built for affiliate professionals who regularly present, pitch, or persuade:
– Senior account managers, client leads, and partnership teams.
– Commercial, marketing and new business roles.
– Both new and seasoned presenters looking to sharpen their narrative impact.
🧠 What to Expect
– Bring a real story you need to deliver – we’ll transform it together using the tools you learn.
– Get practical tips and personalised feedback from an expert trainer with deep experience across the affiliate channel.
– Leave with a ready-to-use, impactful story and a repeatable structure you can apply again and again.
🙋♀️ About the Trainer – Julia Stent
Julia brings nearly two decades of experience across affiliate networks, brands, agencies and publishers – including Awin, Reward Gateway | Edenred, Genie Shopping, Broadband Genie and the APMA. A strategy advisor, speaker, and commercial skills trainer, Julia helps affiliate teams turn dry decks into high-impact stories that get results.
🌈 This workshop is a welcoming, creative space for everyone. We warmly welcome participants of all backgrounds, nationalities, gender identities and expressions, and sexual orientations.
