by Kevin Edwards | Apr 22, 2024 | Cracking Tracking, News And Events, Standards & Best Practice
The Information Commissioner’s Office is consulting on key data protection issues in relation to “pay or okay” advertising models. The ICO has stated that industry responses will help them develop their final regulatory positions on these models which will be...
by Kevin Edwards | Oct 23, 2023 | Standards & Best Practice
Digital marketing is undergoing unprecedented disruption. Cookies are crumbling and many brands are questioning how they will be able to monitor the future performance of their marketing channels. The good news, however, is that the affiliate marketing channel is one...
by Kevin Edwards | Oct 23, 2023 | Affiliate Marketing, Standards & Best Practice
Subnetworks are a collection of publishers operating as a single publisher on an affiliate network or affiliate agency. Where affiliate networks provide the service and tracking solution for advertisers, subnetworks make the advertiser programmes and the tracking...
by Kevin Edwards | Oct 23, 2023 | Standards & Best Practice
In 2017 the IAB and the Affiliate Marketing Council undertook a project to measure the full value delivered by the affiliate and partner marketing industries. Featuring case studies and commentary from across the industry, including from The APMA founder, Kevin...