by Jenna Goodchild-Pain | May 8, 2024 | Cracking Tracking, News And Events
We spoke to impact.com’s James Bennie, Area Vice President, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking works consistently across web and mobile app platforms without any need for third-party...
by Kevin Edwards | May 7, 2024 | News And Events
Why did we ever call ourselves a marketing channel? Have we made a legal rod for our own back by attaching ourselves to the wider advertising industry? Leading digital and e-commerce lawyer Eitan Jankelewitz explores this idea and the consequences for affiliate and...
by Georgina Samson | May 1, 2024 | Guest editorial, News And Events
This content has been written by Georgina Samson, Director of Client Services at Webgains. Webgains is one of The APMA’s founding members. Webgains is a world-class affiliate network, supporting affiliates and publishers. They combine cutting-edge technology to...
by Rachel Said | Apr 29, 2024 | Guest editorial, News And Events
This content has been authored by Rachel Said, Head of Affiliates at Genie Goals. Genie Goals are a founding member of The APMA and a global award winning agency specialising in Affiliate Marketing, PPC and Paid Social. When launching your affiliate activity there is...
by Shenaly Amin | Apr 25, 2024 | Guest editorial, News And Events
This content has been authored by Shenaly Amin, Head of Marketing at Rightlander. Rightlander is one of The APMA’s executive partners, and they’re a leading marketing compliance and intelligence tool. Affiliates and third-party marketing partners have long...
by Kevin Edwards | Apr 22, 2024 | Cracking Tracking, News And Events, Standards & Best Practice
The Information Commissioner’s Office is consulting on key data protection issues in relation to “pay or okay” advertising models. The ICO has stated that industry responses will help them develop their final regulatory positions on these models which will be...