by Kevin Edwards | Apr 22, 2024 | Cracking Tracking, News And Events, Standards & Best Practice
The Information Commissioner’s Office is consulting on key data protection issues in relation to “pay or okay” advertising models. The ICO has stated that industry responses will help them develop their final regulatory positions on these models which will be...
by Jenna Goodchild-Pain | Mar 27, 2024 | Cracking Tracking, News And Events
We spoke to Kwanko’s Urszula Leclerc, Head of Process and Business Support, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?We’ve been in the affiliate market for over 20 years now. Our tracking is...
by Jenna Goodchild-Pain | Mar 21, 2024 | Cracking Tracking, News And Events
We spoke to Adtraction’s Managing Partner, Anthony Clements, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Good partner tracking is about accuracy, reliability and ease of integration – we believe that...
by Jenna Goodchild-Pain | Mar 14, 2024 | Cracking Tracking, News And Events
We spoke to Tradedoubler’s Corin Ward, Technical Project Manager, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Tradedoubler’s 25 years of experience, using a conversion focus approach, with a robust...
by Kevin Edwards | Mar 6, 2024 | Cracking Tracking, News And Events
We all know how important it is to get consent to track users on your website. But did you know that big tech and regulators are increasingly scrutinising how companies are obtaining consent and requiring them to make changes? While they may not have a direct impact...
by Jenna Goodchild-Pain | Mar 5, 2024 | Cracking Tracking, News And Events
We spoke to Awin’s Alex Parmar-Yee, UK Strategy Lead, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking stands out for its versatility, offering advertisers three distinct methods—MasterTag, Server...
