by Kevin Edwards | Dec 15, 2023 | Affiliate Marketing, News And Events
When I worked network side I would email new starters a list of sites and content I found useful to help them navigate the often confusing maze of affiliate marketing. There’s plenty of great content out there but it’s not always easy to find. So,...
by Kevin Edwards | Oct 24, 2023 | Affiliate Marketing
The Affiliate and Partner Marketing Association (The APMA) has launched in the UK, ushering in a new chapter for the industry as it looks to cement itself at the heart of advertisers’ digital marketing budgets. Initially supported by around 30 companies drawn...
by Kevin Edwards | Oct 23, 2023 | Affiliate Marketing, Standards & Best Practice
Subnetworks are a collection of publishers operating as a single publisher on an affiliate network or affiliate agency. Where affiliate networks provide the service and tracking solution for advertisers, subnetworks make the advertiser programmes and the tracking...
by Kevin Edwards | Oct 11, 2023 | Affiliate Marketing
Founder APMA member Finder hosted their second Finance Affiliate Club (FAC) event in London, as the UK’s fastest-growing comparison site seeks to raise the profile of the finance sector with the performance marketing industry. The second FAC event hosted two...
by Kevin Edwards | Oct 11, 2023 | Affiliate Marketing
Better tracking and faster payment times could unlock significantly more revenue for the affiliate and partner marketing channels according to the industry’s first annual UK Publisher Survey. Undertaken by The APMA in early summer 2023, the survey revealed that...
by Kevin Edwards | Oct 11, 2023 | Affiliate Marketing
Eight affiliate networks have signed up as founder members of The Affiliate and Partner Marketing Association, as a show of force ahead of October’s launch. Adtraction, Affliate Future, Awin, CJ, Optimise, Rakuten, Tradedoubler and Webgains have all pledged...