by Kevin Edwards | Mar 6, 2024 | Cracking Tracking, News And Events
We all know how important it is to get consent to track users on your website. But did you know that big tech and regulators are increasingly scrutinising how companies are obtaining consent and requiring them to make changes? While they may not have a direct impact...
by Jenna Goodchild-Pain | Mar 5, 2024 | Cracking Tracking, News And Events
We spoke to Awin’s Alex Parmar-Yee, UK Strategy Lead, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking stands out for its versatility, offering advertisers three distinct methods—MasterTag, Server...
by Jenna Goodchild-Pain | Mar 4, 2024 | Cracking Tracking, News And Events
We spoke to Webgains’s Samuel Rodman, CTO, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking is fully GDPR compliant, 1st party with S2S backup technology. Now explain to me how it works as...
by Jenna Goodchild-Pain | Feb 28, 2024 | Cracking Tracking, News And Events
We spoke to CJ’s Angela Ballard, Director of Product Management, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?CJ has a future-forward approach to tracking, and we’ve worked to strike a balance between...
by Jenna Goodchild-Pain | Jan 31, 2024 | Cracking Tracking, News And Events
A few years ago the affiliate industry pooled resources to create a guide that addressed a few issues. First off, we wanted to show how we’re a first-party cookie channel, so the disappearance of third-party cookies had no consequence for those making use of the...
by Kevin Edwards | Jan 31, 2024 | Cracking Tracking, News And Events
31st January 2024 Dear Marketers, Digital advertising is changing fast. With the demise of third-party cookies and consumer concerns about privacy, it’s tougher than ever to keep track of ads. As leaders in affiliate and partner marketing, we’re writing...
