Join us for our cobranded APMA X Acceleration Partners webinar. Helen Southgate (Acceleration Partners) will be joined by Amy Johnson (TUI), James Little (TopCashback) and Kevin O’Farrell (Analytic Partners) to pull apart why affiliate shouldn’t be treated as one undifferentiated channel, why “incrementality” comes up as the number one challenge every time we ask this question, and what happens to a program when a model quietly decides it’s underperforming, whether or not that’s true.
