The Affiliate & Partner Marketing Association - The APMA
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affiliate

Genie Ventures win industry affiliate award by putting team, culture and innovation first.

Genie Ventures: Driving Success Through Team, Culture & Thought Leadership

28 May 2025

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EU Digital Fairness Act

The EU’s Digital Fairness Act: A New Era for Influencer and Affiliate Marketing​

20 May 2025

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AI-Generated Content in Marketing: Compliance Opportunities and Challenges

25 March 2025

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The Future of UK Affiliate and Partner Marketing is Frictionless!

13 February 2025

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How to Ensure You Have Best-in-Class Affiliate Tracking

16 December 2024

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5 Data-Centric Ways to Transform Your Affiliate Programme

21 November 2024

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Diversifying your affiliate mix with tactical tenancy investment

13 November 2024

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Boosting Compliance & Visibility: Rightlander’s ‘Trackback’ Solution for Global Affiliate Monitoring

30 October 2024

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Being smart with commissions: looking beyond last click CPA

14 October 2024

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Affiliate marketing: the £21bn e-commerce powerhouse

10 October 2024

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What the latest ASA rulings mean for affiliate marketing

25 September 2024

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Q3 APMA Members’ Meeting

24 September 2024

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Affiliate Future Tracking Q&A

11 June 2024

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How affiliate categorisation can be unhelpful

28 May 2024

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How do technology partners fit into the affiliate mix?

22 May 2024

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The APMA’s Advisory Board

16 May 2024

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Legal Q&A: cookies, classification and consent

7 May 2024

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Is it ever fair to zero your commissions?

1 May 2024

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Being patient: Why affiliate marketing is not a quick fix

29 April 2024

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Affiliate Marketing: Common Pitfalls to Avoid

25 April 2024

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The APMA Response to the ICO’s ‘consent or pay’ consultation

22 April 2024

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Key new partners who are driving change

17 April 2024

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How much time should you spend on your affiliate program?

10 April 2024

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CSS – 101 explainer

9 April 2024

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Across the purchase path – how affiliates influence at every stage

21 March 2024

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Cookie Consent and Affiliate & Partner Marketing

6 March 2024

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How to build a diverse mix of affiliate partners

5 March 2024

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Creating an annual affiliate marketing plan

27 February 2024

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5 Actionable Strategies You Can Do This Week To Boost Your Affiliate Program Performance

6 February 2024

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Affiliate Tracking Basics: 2021 Guide

31 January 2024

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Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions

31 January 2024

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Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing

31 January 2024

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© 2026 The APMA
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  • Our Work
    • State of the Affiliate Nation Hub
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    • News & Updates
    • Events
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    • Apply for Membership
    • Membership Directory
    • Member A–Z
    • Members’ Area Walkthrough
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    • Jobs Board
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    • Job Seekers Board: Listing Form
  • Log in
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We’d love your views on AI search

AI Search is the most disruptive technology to hit affiliate marketing in years.

If you’re a publisher or affiliate, how are you responding to it? Are you worried? Have you noticed a hit on your traffic and how are you tracking citations?

We’re working with regulators and industry to protect the affiliate ecosystem. So please fill in our short, anonymous survey to make sure your voice is heard.

Click here >>> and fill in the survey now!

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