Guidance on tracking for affiliate and partner marketing. Effective tracking ensures that affiliate links count, valid transactions are rewarded, and brands are clear about how their marketing budgets are spent.
Open Industry Letter: The APMA’s commitment to robust Affiliate Marketing solutions
January 31, 2024 | Kevin Edwards
Cracking Tracking: A commitment to excellence in Affiliate & Partner Marketing
January 31, 2024 | Kevin Edwards
Industry responds to cashback cookie classification exemption
November 1, 2024 | Kevin Edwards
Affiliate Future Tracking Q&A
June 11, 2024 | Jenna Goodchild-Pain
The APMA Response to the ICO’s ‘consent or pay’ consultation
April 22, 2024 | Kevin Edwards
Cookie Consent and Affiliate & Partner Marketing
March 6, 2024 | Kevin Edwards
Affiliate Tracking Basics: 2021 Guide
January 31, 2024 | Jenna Goodchild-Pain
Network Tracking Q&As
Q&As with our members who are tracking champions. These interviews look at the latest tracking trends and challenges marketers face when attributing sales and value to their budgets. And if you ever wanted to know how you’d explain affiliate tracking to a five-year-old, you’re in the right place.
Rakuten Advertising Tracking Q&A
May 9, 2024 | Jenna Goodchild-Pain
Legal Q&A: cookies, classification and consent
May 7, 2024 | Kevin Edwards
