Join impact.com, one of the APMA’s core sponsors, for a fireside chat bringing together Laura Harper-Masters (B&Q) and Julia Salume (Moburst), as they share what actually works when navigating creator marketing – and what doesn’t.
San Sareen (impact.com) will ensure we hear about best practices for creator discovery and partnerships, which formats drive real results, how to measure beyond last-click, operational challenges at scale, and how Laura and Julia are navigating today’s creator landscape (authenticity, burnout, rate expectations, exclusivity).
This isn’t a case study. It’s practical peer-to-peer intelligence from brands figuring this out right now. Perfect for agencies, consultants, and brand-side professionals looking to understand where creator marketing actually sits in 2026.
