by Jenna Goodchild-Pain | Jan 31, 2024 | Cracking Tracking, News And Events
A few years ago the affiliate industry pooled resources to create a guide that addressed a few issues. First off, we wanted to show how we’re a first-party cookie channel, so the disappearance of third-party cookies had no consequence for those making use of the...
by Kevin Edwards | Jan 31, 2024 | Cracking Tracking, News And Events
31st January 2024 Dear Marketers, Digital advertising is changing fast. With the demise of third-party cookies and consumer concerns about privacy, it’s tougher than ever to keep track of ads. As leaders in affiliate and partner marketing, we’re writing...
by Kevin Edwards | Jan 31, 2024 | Cracking Tracking, News And Events
“If you can’t measure it, you can’t improve it”. Management guru Peter Drucker wasn’t thinking about online marketing when he wrote those words but he could have been. Affiliate marketing is going from strength to strength. With thousands of brands launching...
by Kevin Edwards | Dec 15, 2023 | Affiliate Marketing, News And Events
When I worked network side I would email new starters a list of sites and content I found useful to help them navigate the often confusing maze of affiliate marketing. There’s plenty of great content out there but it’s not always easy to find. So,...