by Andrew North | Apr 10, 2024 | Guest editorial, News And Events
This content has been authored by Andrew North, Director of Client Services at Webgains. Webgains is one of The APMA’s founding members. Webgains is a world-class affiliate network, supporting affiliates and publishers. They combine cutting-edge technology to...
by Rob Longmate | Apr 9, 2024 | Guest editorial, News And Events
This content has been authored by Rob Longmate, Head of Partnerships & Insights at Genie Shopping. Genie Shopping are one of founding members of The APMA and the fastest growing Premier CSS provider, providing Self-Managed and CPA Google Shopping services for...
by Jenna Goodchild-Pain | Mar 27, 2024 | Cracking Tracking, News And Events
We spoke to Kwanko’s Urszula Leclerc, Head of Process and Business Support, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?We’ve been in the affiliate market for over 20 years now. Our tracking is...
by Jenna Goodchild-Pain | Mar 21, 2024 | Cracking Tracking, News And Events
We spoke to Adtraction’s Managing Partner, Anthony Clements, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Good partner tracking is about accuracy, reliability and ease of integration – we believe that...
by Melanie Skuse | Mar 21, 2024 | Guest editorial, News And Events
This content has been authored by Melanie Skuse, a Client Director at Awin. Awin are one of founding members of The APMA and a global, award-winning affiliate marketing platform. The affiliate channel, once synonymous with discounting and price, is undergoing a...
by Jenna Goodchild-Pain | Mar 14, 2024 | Cracking Tracking, News And Events
We spoke to Tradedoubler’s Corin Ward, Technical Project Manager, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Tradedoubler’s 25 years of experience, using a conversion focus approach, with a robust...