by Jenna Goodchild-Pain | Mar 21, 2024 | Cracking Tracking, News And Events
We spoke to Adtraction’s Managing Partner, Anthony Clements, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Good partner tracking is about accuracy, reliability and ease of integration – we believe that...
by Melanie Skuse | Mar 21, 2024 | Guest editorial, News And Events
This content has been authored by Melanie Skuse, a Client Director at Awin. Awin are one of founding members of The APMA and a global, award-winning affiliate marketing platform. The affiliate channel, once synonymous with discounting and price, is undergoing a...
by Jenna Goodchild-Pain | Mar 14, 2024 | Cracking Tracking, News And Events
We spoke to Tradedoubler’s Corin Ward, Technical Project Manager, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Tradedoubler’s 25 years of experience, using a conversion focus approach, with a robust...
by Kevin Edwards | Mar 6, 2024 | Cracking Tracking, News And Events
We all know how important it is to get consent to track users on your website. But did you know that big tech and regulators are increasingly scrutinising how companies are obtaining consent and requiring them to make changes? While they may not have a direct impact...
by Jenna Goodchild-Pain | Mar 5, 2024 | Cracking Tracking, News And Events
We spoke to Awin’s Alex Parmar-Yee, UK Strategy Lead, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking stands out for its versatility, offering advertisers three distinct methods—MasterTag, Server...
by Rachel Said | Mar 5, 2024 | Guest editorial, News And Events
This content has been authored by Rachel Said, Head of Affiliates at Genie Goals. Genie Goals are a founding member of The APMA and a global award winning agency specialising in Affiliate Marketing, PPC and Paid Social. The affiliate channel represents a unique...