by Tania Prieto | May 28, 2024 | Guest editorial, News And Events
This content is written by Tania Prieto, Head of Client Development at Tradedoubler, Spain. Tradedoubler has over 25 years of experience providing global performance marketing and technology solutions. For more information about their services or to get in touch,...
by Eric Laughlin | May 22, 2024 | Guest editorial, News And Events
Written by Eric Laughlin, Strategic Partnerships Manager at Awin. Awin is one of the founding members of The APMA and a global, award-winning affiliate marketing platform. The growth of technology partnersTechnology partners in the affiliate channel have...
by Jenna Goodchild-Pain | May 21, 2024 | Cracking Tracking, News And Events
We spoke to Giles Hunt, Chief Technology Officer at Optimise, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?We deliver versatility, reliability and ease of integration through our Universal Tracking, Server to...
by Jenna Goodchild-Pain | May 16, 2024 | News And Events
The Affiliate & Partner Marketing Association is delighted to unveil its seven-person advisory board as we continue on our mission to promote and advocate for the affiliate and partner marketing industries. The advisory board will play a crucial role in shaping...
by Jenna Goodchild-Pain | May 9, 2024 | Cracking Tracking, News And Events
We spoke to Adam Rostan, SVP of Product at Rakuten Advertising, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?At Rakuten Advertising, we put the groundwork in during the early days to ensure our core tracking and...
by Jenna Goodchild-Pain | May 8, 2024 | Cracking Tracking, News And Events
We spoke to impact.com’s James Bennie, Area Vice President, for our Cracking Tracking: Network Q&A. In one sentence, what makes your tracking so good?Our tracking works consistently across web and mobile app platforms without any need for third-party...