Browse case studies from APMA members showing how affiliate and partner marketing delivers incremental growth, justifies its budget and builds long-term value, then use them to answer advertisers’ toughest questions.
With support from Tradedoubler, Marks Electrical cut its average CPA by 15% and lifted affiliate ROI by 15% without simply spending less, by shifting from optimising for volume to optimising for value.
Think premium placements can’t be accountable? bonprix and Tradedoubler put the brand on browser start pages, then scaled on CPA, and browser partners now account for nearly half of bonprix’s Tradedoubler-network order value in Germany.
Is your mature affiliate programme running on autopilot? Huawei and Tradedoubler show how deliberate reinvestment and smarter publisher segmentation delivered 87% revenue growth without changing the commercial model.