
Are affiliate commissions fair? How do brands rate affiliate traffic? Do UK publishers see AI as an opportunity or a threat?
In the summer of 2025, the APMA asked 300 affiliate marketers, drawn from agencies, brands and publisher businesses for their views.
We’ve been crunching the data and pulling the insights together for the most definitive qualitative view of how affiliate marketing is viewed.
If you want to know what the opportunities for growth in 2026 are and how the affiliate channel needs to tackle some core challenges to achieve its rightful place at the brand top table, this report is a must. What’s more, it’s entirely free.
Register your interest in the Voice of the Affiliate Nation report today, and we’ll send you your free copy packed with exclusive insights to support your presentations, client meetings, and day-to-day decision-making.
And don’t forget to download the State of the Nation highlights report from the APMA homepage if you want to know the size, scale and scope of the affiliate and partner marketing industry.
Members get the full report for free.

Are affiliate commissions fair? How do brands rate affiliate traffic? Do UK publishers see AI as an opportunity or a threat?
In the summer of 2025, the APMA asked 300 affiliate marketers, drawn from agencies, brands and publisher businesses for their views.
We’ve been crunching the data and pulling the insights together for the most definitive qualitative view of how affiliate marketing is viewed.
If you want to know what the opportunities for growth in 2026 are and how the affiliate channel needs to tackle some core challenges to achieve its rightful place at the brand top table, this report is a must. What’s more, it’s entirely free.
Register your interest in the Voice of the Affiliate Nation report today, and we’ll send you your free copy packed with exclusive insights to support your presentations, client meetings, and day-to-day decision-making.
And don’t forget to download the State of the Nation highlights report from the APMA homepage if you want to know the size, scale and scope of the affiliate and partner marketing industry.
Members get the full report for free.

