The Affiliate & Partner Marketing Association is delighted to unveil its seven-person advisory board as we continue on our mission to promote and advocate for the affiliate and partner marketing industries. The advisory board will play a crucial role in shaping the direction and effectiveness of The APMA, ensuring it serves the needs of its members and the industry as a whole.
Drawn from across the affiliate spectrum, the board will also shape and help deliver our ambitious 2024 roadmap.
Rich Clark, Eitan Jankelewitz, Eleri Jones, Stuart Miles, Claire O’Brien, Julia Stent and Mark Walters collectively bring with them a wealth of experience and a diverse set of skills to help guide our new trade body and help establish it as the de facto voice of the affiliate and partner marketing industries in the UK.
You can find more information about each member of the board below.
Rich Clark
Rich is an experienced marketer and board member, leading large teams and helping businesses to solve complex commercial issues.
He has worked across many large retailers, including Dixons, Sephora and Boohoo, latterly founding his own content agency before moving into the B2B space. He brings a wealth of experience on all sides of the marketing industry.
Rich is a regular contributor to leading industry titles such as eConsultancy and is a sought after speaker at many industry events.
Eitan Jankelewitz
Eitan is a privacy, commercial contracts and IP lawyer, advising technology businesses in both the business-to-business and business-to-consumer sectors. Eitan’s main sectors of focus are adtech/advertising, SaaS, sport, video games, media and fintech. Eitan also advises crypto businesses, having initially started back in 2013 and covering regulatory compliance, digital identity and commercial contracts.
In addition to legal advice, Eitan provides regulatory, policy and commercial strategy advice, including IP and data monetisation, advice on organisational data protection compliance frameworks, privacy by design, advertising compliance and crypto compliance.
Eitan works with the IAB in both the UK and US, and has been advising affiliate marketing businesses for over 15 years.
Eleri Jones
Eleri is a seasoned digital leader with nearly 15 years of experience in D2C, bricks and mortar and network side, providing her with a 360° view of the retail landscape.
After a couple of years in B2B marketing, Eleri worked in the publisher team at affilinet, honing her understanding of the affiliate channel with a particular interest in assessing its incremental value in the customer journey. She then moved client-side, leading to a successful career spanning roles at renowned brands including Arcadia, Reiss & The Rodial Group, devising digital strategies with affiliates at their core. From her role at The Cambridge Satchel Company where she repositioned the brand for premium success, to her current tenure at Vivobarefoot leading the Digital, PR & Partnerships and Community teams, Eleri has a deep understanding of digital strategies across diverse sectors. She also runs a successful consultancy, specialising in crafting brand growth plans that blend creative and data-driven strategies. She is about to embark on her next role as Chief Marketing Officer for Big Green Smile, a B Corp household goods retailer looking to make it easier for customers to make environmentally conscious choices by providing high-quality, eco-friendly products.
Stuart Miles
Stuart has been in the media industry since 1998 working in newspapers, magazines, PR, and e-commerce. In 2003 he started Pocket-lint.com from scratch growing it into a leading authority in the UK and US consumer tech scene that grew to over 12 million monthly readers, before successfully exiting the business in 2022.
Over the years he’s interviewed leading industry figures from Steve Jobs, Mark Zuckerberg, Elon Musk, Tim Cook, and numerous CEOs and founders.
He’s now growing his next business, Squirrel. It’s a price comparison widget for publishers to help maximise affiliate marketing sales.
He also chairs two forums at founder community Helm, and is on the board of the Industry Insights Group – a B2B publishing and events business.
Clare O’Brien
Clare brings with her a high level of trade body management and experience, including working directly with the UK’s Affiliate Marketing industry while Head of Programmes at the IAB UK. Subsequently she went on to act on behalf of the buy-side while Head of Media at ISBA (Incorporated Society of British Advertisers), representing the voice of Britain’s largest ad spenders within an increasingly fragmented media ecosystem – in which the Affiliate and Partner Marketing industry is a key player.
Stepping back from her Head of Media role, she is now ISBA’s Associate Media Advisor, advising on, and participating in helping brands understand emerging sectors such as Retail Media, and the impact that privacy-first advertising and marketing technologies will have on advertisers to ensure that they remain an influential force, helping shape the industry.
Julia Stent
Julia is a Strategy Advisor and Board Member for technology intermediaries, spanning partner marketing, SaaS, and marketplaces.
Motivated by guiding teams to success, Julia supports companies with their strategy, go-to-market, team formation, and monetisation plans. Julia is particularly passionate about supporting great leaders and acts as a trusted advisor to the CEOs she partners with. Julia’s experience spans nearly two decades in the performance marketing industry, across 30+ companies from startup incubators like the London Mayor’s Innovation Hub to PLCs like Uswitch and Comparethemarket.
Julia is a board member of Genie Ventures and Rightcharge, and a strategic advisor to Uniqodo, Mention Me, and the National Support Network.
Mark Walters
Mark has worked within media for over 30 years with the majority in the digital marketing sector as former CEO of global affiliate network, Awin. Following a break after a family bereavement he now works as a trustee for a mental health charity, mentors senior execs and is non exec for a few digital start-ups.
