The APMA Explains…

In this series, The APMA Explains, you’ll find guides to help demystify and explain affiliate and partner marketing topics with no jargon.

Download our free, easy-to-follow guide that explores why Google Analytics 4 (GA4) shows affiliate data differently compared to affiliate networks and platforms. 

Ever wondered why the numbers don’t always match up? We’re here to explain it all in a straightforward, no-jargon way.

We’ll explore the unique ways GA4 processes and tracks data and how it differs from what you’re used to with traditional affiliate tracking. This guide is perfect for affiliate marketers who want to get their heads around these differences. It also demonstrates how two sets of data, supposedly reporting on the same thing, can tell such different stories.

So, let’s get started and demystify GA4 once and for all…

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