We all know how important it is to get consent to track users on your website.
But did you know that big tech and regulators are increasingly scrutinising how companies are obtaining consent and requiring them to make changes?
While they may not have a direct impact on affiliate marketing cookies, some of the changes businesses make could raise questions about how affiliate cookies are treated. In this document, released by The Affiliate & Partner Marketing Association (The APMA), we offer guidance on cookie consent requirements for brands running affiliate campaigns.
The document explores the Google Consent changes, effective March 2024, and also delves into the Information Commissioner’s Office (ICO) renewed focus on monitoring how consent is obtained on websites.
You can download the Cookie Consent and Affiliate & Partner Marketing document here. If you’d like to sign up to receive more useful news and advice like this, please sign up here.
Any information contained in this document does not constitute legal advice.
