The gloves are off and Google has declared war on affiliates. From price comparison sites to major publications’ voucher sites, the impact has been considerable, with many other affiliates nervously waiting to see if they’ll be next. And with AI set to disrupt the search space even further, our panel of SEO experts gave us a round-up of the current landscape, practical best-practice advice and gave us a glimpse of SEO in 2025 and beyond.
We had a great turn out at our SEO learning event last week (24 July) with over 90 people joining us!
A huge thank you to Maya Traykova (The Sole Supplier), James Foote (Polaris) and Edwyn McFarlane (COAM) who participated in the session.
If you were able to attend, we hope you found our panel’s opinions and insights useful to your work – we certainly did. Highlights for us include:
- Insights on the changes Google has made to its SERPs over the past couple of years.
- Analysis of how various sites have fared, especially this year.
- Google effectively favouring brands over general affiliate content.
If you missed the session or want to watch it again the slides and the recording are now available.
All presenters are more than happy for you to reach out directly with any questions you may have, and their details are included in the slide deck.
