The Affiliate & Partner Marketing Association
The only collective voice for the UK’s affiliate and partner marketing industry.
Sign up todayWhat We Do
The APMA is the voice of the UK affiliate and partner marketing industry. A channel at the forefront of tech innovation, affiliate activity generated £21bn of e-commerce revenue for UK brands in 2023.
British shoppers save millions through the affiliate channel’s business models resulting in annual growth of 17%. It is now firmly established as part of the UK’s digital marketing economy; a retail powerhouse.
We’re here to help you navigate the industry, whether you’re a seasoned pro or just getting started. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a business community that’s shaping the future of affiliate marketing in the UK.
Members
Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.
Membership
When you become a member of the APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industry. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.
Become A Member
State of the Nation 2024
Download your copy of the definitive 2024 affiliate marketing guide.
The APMA’s ‘State of the Nation’ report provides the most comprehensive breakdown of the size, scale and scope of the affiliate and partner marketing channel in the UK. It also features insights from brands, agencies and affiliates about the big issues impacting the industry.
Download your FREE copy
2025 Affiliate Marketing Trends; free download
How to Ensure You Have Best-in-Class Affiliate Tracking
