The Affiliate & Partner Marketing Association

The only collective voice for the UK’s affiliate and partner marketing industry.

What We Do

The APMA is the voice of the UK affiliate and partner marketing industry. A channel at the forefront of tech innovation, affiliate activity generated £21bn of e-commerce revenue for UK brands in 2023.

British shoppers save millions through the affiliate channel’s business models resulting in annual growth of 17%. It is now firmly established as part of the UK’s digital marketing economy; a retail powerhouse.

We’re here to help you navigate the industry, whether you’re a seasoned pro or just getting started. Join us for unparalleled networking, knowledge-sharing, and collaborative initiatives, and be part of a business community that’s shaping the future of affiliate marketing in the UK.

Members

Our members are drawn from across the industry and include brands, agencies, SaaS and network platforms as well as publishers and technology businesses. The APMA membership is comprised of companies of all shapes and sizes across a variety of sectors.

BECOME A MEMBER

Membership

When you become a member of the APMA you join dozens of other businesses who are committed to upholding standards and elevating the affiliate and partner marketing industry. In return, you gain access to exclusive content, member benefits and the chance to work collaboratively with like-minded companies. Find out about the range of membership tiers available.

Become A Member

State of the Affiliate Nation 2025

Download your free highlights of the definitive 2025 affiliate marketing guide.

The APMA’s ‘State of the Nation’ report provides the most comprehensive breakdown of the size, scale and scope of the affiliate and partner marketing channel in the UK. Get your hands on the top-level numbers and find out how to get hold of the full deep dive insights.

Download FREE highlights from this year's report