The APMA founder Kevin Edwards set the stall out for affiliate marketing on the latest edition of popular digital marketing podcast For the Love of Marketing, emphasising how it was finally finding its place at the top table.
Hosted by veteran marketer Simon Kingsnorth, the two chatted about why affiliate marketing has been seen as a stealth channel and also tackled the reputational issues that have lingered.
There was also a discussion about why The APMA has the potential to be a positive influence on the affiliate and partner marketing channels and the projects likely to be tackled in its first year of operation.
If you want to watch or listen to the podcast in full then you can find the full episode here.
