Thank you for your interest in our State of the Affiliate Nation Report 2025
Click here for your FREE State of the Nation Highlights
If you’re interested in the 59-page report that takes a much deeper dive, you can buy it from the APMA shop using the link below.
7 Things You’ll Learn From the full State of the Affiliate Nation 2025 Report
1. How Big Affiliate Marketing Really Is
Discover how UK brands spent £1.7bn on affiliate marketing in 2024—driving £19bn in revenue and over 360 million sales, accounting for 10% of UK ecommerce.
2. Which Sectors Are Growing Fastest
Find out why finance and insurance saw the biggest transaction growth, and why sectors (like retail and travel) still dominate overall spend and volume.
3. What Affiliate Methods Are Taking Off
Learn why tech partners, subnetworks, and Comparison Shopping Services are seeing double-digit growth, and how brands are adapting with hybrid payment models.
4. How ROI Compares to Other Channels
Understand why affiliate consistently delivers industry-beating ROI.
5. How Brands Are Moving Beyond Last Click
See how advertisers are using non-CPA payments, like tenancy fees and CPC, to reward content creators and support earlier-funnel activity and why it’s becoming big business.
6. What Channels Affiliates Really Use
From email to SEO, Facebook and Instagram, get real insight into the platforms affiliates are using to drive traffic and sales.
7. How to Benchmark Your Programme
Use AOVs, sector-by-sector spend, ROI, and transaction data to evaluate your own affiliate activity and identify gaps or opportunities for growth.
You’ll also hear from various APMA members about their thoughts on 2024’s numbers. This is the most comprehensive overview of UK affiliate marketing you’ll find, giving you a unique window into this fast-growing incubator of the digital marketing industry.
If you’re an APMA member, don’t forget to login to the members’ area to get hold of your free copy. Or email us for a link.
