Moonpull offers a platform for examining the intricacies of the technical side of tracking utilised by networks, publishers, agencies and thus helping advertisers too. This can be undertaken at scale to form a rich and valuable dataset. This audit data can be utilised to form the bedrock of great program management whether you’re a publisher, agency, advertiser or network.Users can audit advertisers’ links at scale, whether homepages, category pages or deeplinks on a frequency the user chooses. It can also be used for auditing single or smaller batches, for instance to assure a new campaign, or indeed assure that a specific link provided to a specific publisher has been technically configured correctly for the referral from the publisher to the advertiser’s landing page.
