Last month we announced our seven-person advisory board as we continue on our mission to promote and advocate for the affiliate and partner marketing industries. The advisory board will play a crucial role in shaping the direction and effectiveness of The APMA, ensuring it serves the needs of its members and the industry as a whole.
In these series of interviews with each member, we wanted to let you get to know them a bit better and showcase why we invited them to be on the board, what they’re most excited about and what they’ll bring to the table. We’ve heard from Eitan and Rich, this time it’s the turn of Stuart Miles.
Tell us a little a bit about you…
I’m a business leader with over 25 years of experience in media and tech. In 2003 I started Pocket-lint.com, a leading authority in the UK and US consumer tech scene with over 12 million monthly readers, before successfully exiting the business in 2022. Over the years I’ve interviewed leading industry figures from Steve Jobs, Mark Zuckerberg, Elon Musk, Tim Cook, and numerous CEOs and founders. I now run Squirrel, a price comparison widget for publishers to help maximise affiliate marketing sales, Chair two forums of founders at founder community Helm, and am on the advisory board of a b2b publishing and events business.
What made you want to be on the strategic advisor board of The APMA?
Having founded an online news and reviews publishing business, and now running an affiliate tech solution for publishers, I wanted to be more involved in the industry, but also ensure the publisher’s voice was heard.
What do you think you’ll bring to the table? Literally and figuratively!
I’ve been in traditional and online publishing for over 25, but for 20 of those years I ran my own successful business. Since then I work with several founders to help them overcome the puzzles and challenges of day to day operations as well as strategy for growth. I believe these skills and my ability to ask the “why” will help The APMA grow.
What is one of the biggest challenges facing the affiliate channel you think we need to solve?
People understanding what the industry actually is. At the moment I don’t believe the lay person on the street understands how it works or why they should care.
What are you most excited about for the future of The APMA and its members?
The ability for the industry to formulate a code of practice that will allow best practice and channel its efforts into achieving set goals and targets.
Tell me a little known fact about you, or something our members might find interesting!
I’ve appeared on The Apprentice.
Thanks to Stuart and welcome!
