Advertiser Connect

You’re invited: Advertiser Connect, a brand-only event built around you

We know your time is precious.

That’s why Advertiser Connect is designed to make the most of it with powerful insights, honest conversations, and zero sales pitches.

If you’re leading an affiliate programme or managing performance marketing spend, this exclusive, brand-only event is your chance to connect with other advertisers, share challenges, and hear what’s shaping the future of our industry.

No suppliers. No awkward badge hiding. Just conversations with people who do what you do.

Our agenda for Connect

• 9.00 – 9.30 Registration and breakfast

• 9.30 – 10.10 Brand Leaders Panel
  Hear what’s on the minds of major brands in 2025 and what should be on your radar.

  Our brand leaders will discuss current digital trends, how they are keeping the customer front and centre and how retail media is re-shaping our view of advertising.

  Clare O’Brien, Associate Media Advisor, ISBA
  Emily Latham, Head of Marketing Technology, Carwow
  Jayesh Rajdev, Controller of Advanced Advertising, ITV

• 10.10 – 10.30 Crucial APMA updates for your business 
  Exclusive updates and insights from the APMA, including a sneak preview of 2024’s numbers.

  Get the latest on our cornerstone compliance and best practice projects.

  Kevin Edwards, Founder, The APMA

• 10.30 – 10.50 Break
  
• 10.50 – 11.15 Leading the Way: A blueprint for the future of UK Affiliate Marketing
  As the UK Government prioritises economic growth, the affiliate marketing industry is uniquely positioned to shape its own future.Hear about the changing political and regulatory environment, including key legal updates, and the evolving focus of the UK Information Commissioner’s Office (ICO). Learn how advertisers can stay compliant, boost competitiveness, and prepare for the challenges and opportunities of tomorrow’s landscape.
  
  Eitan Jankelewitz, Partner, Sheridans & APMA Advisory Board
  Nick Stringer, Public Policy & Regulatory Affairs Adviser, APMA
• 11.15 – 11.35: The Gold Standard Guide To Affiliate Marketing in 2025 (How the Sole Supplier drove £250m revenue through affiliate marketing)
  George and Maya reveal the new playbook for making affiliates one of your most powerful performance channels in 2025. What you’ll learn:Why are affiliates misunderstood? What are the biggest challenges affiliates face, and how can you help resolve them? The duo will also tell you what you’re getting wrong and the proven fixes that drive results. By the end of the session, you’ll know why strategic collaboration wins every time.

  Maya Traykova, Chief Product Officer
  George Sullivan, Founder

• 11.35 – 12.15 Inside Expedia’s Strategy Shift
  Why the travel giant is redefining the affiliate & partner channel and what you can learn.

  Expedia has been on a journey (pun intended), and reshaped how they talk about the affiliate and partner channel. Learn how the Affiliate and Partnerships team worked with the wider business to grow their programme into a global powerhouse.

  Helen Southgate, Chief Strategy Officer, Acceleration Partners
  Nick Caulfield, Snr Director of Growth & Operations + Global Business Development, Expedia Group

• 12.15 – 13.00 Roundtables & networking
  Chat to brands and our sponsors about the issues important to you; compliance, best practice and tactics.

Join us in central London for this FREE breakfast event on 29th April.

With just 80 spaces for brands, there are just a handful of places left, so register your interest today.

The event kicks off at 9.00 with breakfast.

We’ll wrap up by 1pm, leaving you free to continue the conversation.

Get fantastic discounts and free offers from our members who are helping to ensure your programme is transparent and compliant.