Black Friday ushers in a flurry of industry commentary, advice and insights.
We’ve collated the latest information from our members so you don’t have to.
If you’re hungry for data or keen to benchmark your own performance, Awin, CJ, Impact and Rakuten are providing daily updates across a variety of indicators like clicks, sales and revenue.
Awin’s Peak Performance Tracker
CJ’s Shopping Weekly Benchmarks
Impact’s Peak Period Tracker 2024
Rakuten Advertising’s Cyber Week Trends
Elsewhere, Tradedoubler is highlighting the importance of Google’s Comparison Shopping Services (CSS) with a recap of a recent webinar they hosted with Shoparize.
Atolls assess the role that discounting plays Q4 and contextualises consumer shopping habits in the current economic climate.
Partnerize meanwhile has launched a peak trading hub featuring a variety of guides and a view of how luxury brands perform around Black Friday.
Payments’ company Revving is launching a Priority Pass campaign focused on expediting payments to publishers. They flag how long publishers can wait to be paid and are encouraging partners to join them and jump the queue.
Data from the Webgains Affiliate Network reveals that shopper activity around price comparison platforms is surging as brands seek to capture high-intent shoppers.
And finally, when you’re Black Fridayed out, why not read Intent.ly’s guide to the UK’s Christmas TV adverts and why the big supermarkets landed at the themes for their ads.
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