Lee-Ann Johnstone interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing. Lee-Ann hosts the excellent weekly series The Affiliate Marketing Podcast which explores the latest affiliate trends.
They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future developments in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.
Talking points include:
- Understanding the State of the Nation Report
- Influencers are increasingly becoming a significant part of the affiliate marketing landscape.
- Driving Sales: The Role of Publishers and Brands
