2025 Affiliate Marketing Trends

Without wanting to sound cliched, we’re living in unprecedented times.

With my affiliate veteran’s hat on, I don’t remember a time when so many external factors collided with the affiliate and partner marketing industry.

For many, 2024 has been bruising, and you’d be forgiven for thinking APMA members aren’t terribly optimistic about the channel in 2025.

But you’d be wrong.

When we asked a selection of them for the tech they think will shape the year, the headlines we can expect to see, their most outlandish punts and the challenges no one is talking about but absolutely should be, they provided us with a huge variety of responses.

Here we’ve collated them for you to read at your leisure. A huge thank you to all the companies who contributed their thoughts:

Elliot Myers; The Affiliate Marketing Advisor (TAMA),
Lee-Ann Johnstone; Affiverse,
Anthony Clements; Connected Path,
Giles Hunt; Optimise,
Bryony Hatherley; Optimise,
James Miller; Valuedynamx,
Rosalyn Berrisford; Awin,
Stephanie Lester; Acceleration Partners,
Dave Ayre; Intent.ly.
James Maley; Tradedoubler,
Marthe Berlin; Impact.com,
Owen Hancock; Impact.com,
Gaurav Arora; Skimlinks,
Sophie Halley; Atolls,
Ben Smye; Atolls,
Nader Ghanem; financeAds